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Sangyoung Song
Assistant Professor of Marketing
sangyoung_song@baruch.cuny.edu 
Selected Scholarly Works
Education:
PhD The Wharton School, Univ. of Penn Marketing 2005 MS The Wharton School, Univ. of Penn Managerial Science 2004 MBA Seoul National University Marketing 2000 BA Seoul National University Business Administration 1998
Areas of Expertise:
Spatial and Temporal Modeling, GIS (Geographic Information Systems) applications, Trial and Repeat Purchase decisions, Applied Bayesian Methods, Discrete Choice Models
Selected Publications:
Tony E. Smith and Sangyoung Song, "A Spatial Mixture Model of Innovation Diffusion", Geographical Analysis, 2004, 36 (2), 119-145.
Professional Activities:
Reviewer, Marketing Science
Awards Honors etc:
PSC-CUNY 37 Research Award Grant, 2005-6
Winner, Marketing Science Institute (MSI) Alden G. Clayton Dissertation Proposal Competition, 2004
Wharton Doctoral Fellowship, 2000-2004