Adriana Madzharov
Adriana Madzharov
Marketing
(o) 646-312-3347
(f) 646-312-3351
Adriana.Madzharov@baruch.cuny.edu
Education
- PhD in Business (Marketing), Baruch College, City University of New York, 2008-Present
- M.B.A., Peter J. Tobin College of Business, St. John’s University, New York
- M.S. in Business, the University of National and World Economy in Sofia, Bulgaria.
- B.S. in Business, the University of National and World Economy in Sofia, Bulgaria.
Research Interest
- Visual processing, multisensory effects on consumption, variety seeking behavior, goals and self-regulation, aesthetics
Publications
- Madzharov, Adriana and Lauren Block (2010), "Effects of Product Unit Image on Consumption of Snack Foods," Journal of Consumer Psychology, 20 (October), 398-409, Lead article.
