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Nicole Kirpalani
Marketing
(o) 646-312-3308
(f) 646-312-3271
Nicole_Kirpalani@baruch.cuny.edu
Education
- Ph.D. candidate in Marketing, Baruch College, City University of New York (CUNY), New York, 2000-Present, Dissertation Proposal: March 2008
- M.S. in Secondary Education (Business), Hofstra University, Hempstead, New York, 1998-1999
- M.B.A. in Marketing, Hofstra University, Hempstead, New York, 1995-1997
- B.A. in Business Administration, Majors: Marketing, Management, Berufsakademie Stuttgart, Germany, 1990-1993
Dissertation
- Title: "Suspicion and Change-of-Meaning in Persuasion: A Co-Creation Application"
- Committiee:
- Dr. Gloria Thomas (Chair)
- Dr. Myung-Soo Lee
- Dr. Jianming (Jimmy) Ye
Research Interests
- Customization, participation in value co-creation
- Services marketing
- Consumer satisfaction
- Cross-cultural consumer behavior
Journal Publications
- Schiffman, Leon G., Elaine Sherman, and Nicole Kirpalani (2002), "Trusting Souls: A Segmentation of the Voting Public," Psychology & Marketing, 19 (12), 993-1007.
Conference Proceedings and Presentations
- Kirpalani, Nicole (2006), “Understanding Value Co-Creation: A Social Interdependence Perspective,” Academy of Marketing Science/American Collegiate Retailing Association Conference, Orlando, Florida, presentation and proceeding, November 2006.
- Kirpalani, Nicole (2004), “Conceptualization of Consumer Feedback in the Service Setting,” AMA Winter Educators’ Conference Proceedings: Marketing Theory and Applications, W. Cron & G. Low (eds.), vol. 15, Chicago, IL, 268-273.
Kirpalani, Nicole (2003), “Service Quality Perceptions in Retail Banking: An Empirical Study of U.S. and German Consumers,” Royal Bank International Research Seminar, Montreal, Canada, September 2003.
Sherman, Elaine, Leon G. Schiffman, and Nicole Kirpalani (2001), “Quality of Life and Political Trust in the Context of the 2000 Presidential Election: A Comparison of Younger and Elder Voters,” International Society for Quality of Life Studies Conference, Washington, D.C., November 2001.
Kirpalani, Nicole (2001), “Cultural Influence and the Expectation-Disconfirmation Paradigm: A Conceptual Examination of the Service Experience,” Royal Bank International Research Seminar, Montreal, Canada, September 2001.