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Ozge Yucel

Marketing

(o) 646-312-3416
Ozge.Yucel@baruch.cuny.edu

Education

  • PhD in Business/ Marketing, Baruch College, City University of New York, 2006 - present
  • BA in Management, Bogazici University, Istanbul, Turkey

 

Research Interest

  • Consumer Lifestyle, Buying Power and Buying HabitsDecision making processes
  • Effects of Culture
  • Customer satisfaction

 

Professional Experiences

  • Marketing Specialist, Tansas, Istanbul, 2003 – June 2006
    • Supervising more than 200 Tansas stores
    • Implementing the advertising strategies and promotional activities
    • Researching effects of campaigns on buying habits and brand image
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