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Sample Schedules: Marketing Specialization
The program comprises of two years of course work (Year 1 and Year 2), followed by two years of dissertation work (Year 3 and Year 4).
Semester 1 (12 credits)
- Methods: Statistics I (Applied Probability)
- Methods: Research Methods I
- Base: Microeconomics
- Marketing: Marketing Proseminar
Semester 2 (12 credits)
- Methods: Statistics II (Regression Models)
- Methods: Research Methods II
- Marketing: Consumer Behavior
- Marketing: Marketing Models
Semester 3 (12 credits)
- Methods: Statistics III (Multivariate Methods)
- Marketing: Marketing History and Theory
- Base or Methods or Marketing Special Topic (e.g., Marketing Strategy, Marketing & Society, Culture and Consumer Behavior, Industrial Marketing/Business-to-Business/Channels, International Marketing, Diffusion of Innovations)
- Base or Methods or Marketing Special Topic
Semester 4 (12 credits)
- Marketing: Marketing Data Analysis
- Base or Methods or Marketing Special Topic
- Base or Methods or Marketing Special Topic
- Base or Methods or Marketing Special Topic