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Suri Weisfeld-Spolter
Marketing
(o) 646-312-3347
(f) 646-312-3351
Suri_Weisfeld@baruch.cuny.edu
Education
- Ph.D., Marketing, Baruch College, City University of New York, 2002- present
- M.S., Marketing, Baruch College, The City University of New York, May 2002
- B.B.A., Marketing and Advertising, Baruch College, The City University of New York, May 2001
Dissertation
- Title: "One for him, one for me: The Consequences of Gift Giving on the Malleable Self"
- Committiee: Dr. Stephen Gould(Chair)
- Dr. Thomas Kramer
- Dr. Hammou El Barmi
Research Interest
- Consumer judgment and decision-making
- Cross cultural responses to customization
- Interpersonal Gift Giving and Self-Gifting
- Sales Promotions
- New Product Adoption
Publications
- Thomas Kramer, Suri Weisfeld-Spolter, and Maneesh Thakkar, “The Effect of Cultural Orientation on Consumer Responses to Personalization” Marketing Science Vol. 26, No. 2, March-April 2007, pp. 246-258
Conference Presentations
- Suri Weisfeld-Spolter, and Maneesh Thakkar, “A Designer is Only As Good As a Star Who Wears Her Clothes: Examining the Roles of Opinion Leaders Using the Persuasion Knowledge Model” – Presented at the Association for Consumer Research Conference, Orlando, FL, September 2006
- Suri Weisfeld-Spolter, and Maneesh Thakkar, “I self gift therefore I am: An examination of self-construal and consumers attitudes towards self-gifting” – Presented at the Association for Consumer Research Conference, Orlando, FL, September 2006
- Maneesh Thakkar, and Suri Weisfeld-Spolter, “Dimensions of Attitude Towards a Sales Promotions Offer” – Presented at the Association for Consumer Research Conference, Orlando, FL, September 2006 Suri Weisfeld-Spolter, Stephen Gould and Maneesh Thakkar, “Self-Gifting versus Gifting to others: An examination of psychological gender orientation differences in the role of gift giving,”- Presented at the Association for Consumer Research Conference, San Antonio, Texas, October 2005.
- Thomas Kramer, Suri Weisfeld-Spolter, and Maneesh Thakkar, “Independent Preferences versus Group Preferences: The Effect of Cultural Orientation on Consumer Receptivity to Customized Offers, Association for Consumer Research Conference, San Antonio, Texas, October 2005.
- Fiona Sussan, Stephen Gould and Suri Weisfeld-Spolter, “Location, Location, Location: The Relative Roles of Virtual Location, Online Word-of-Mouth (eWOM) and Advertising in the New-Product Adoption Process,” Association for Consumer Research Conference, San Antonio, Texas, October 2005.
Teaching Experiences
- Marketing Foundations, Baruch College, BBA Program, 55 students, Summer 2003
- Communication Skills for Selling and Marketing, Baruch College, BBA Program, 25 students, Summer 2003
- Communication Skills for Selling and Marketing, Baruch College, BBA Program, 40 students, Summer 2004 (Evaluation Score: 4.71/5.0)
- Communication Skills for Selling and Marketing, Baruch College, BBA Program, 40 students, Summer 2004 (Evaluation Score: 4.5/5.0)
- Principles of Marketing, Touro College, Lander College of Arts and Sciences, Spring 2006
- Marketing Research, Touro College, Lander College of Arts and Sciences, Spring 2006
- Business to Business Marketing, Touro College, Lander College of Arts and Sciences, Fall 2006
- Marketing Management, Touro College, Lander College of Arts and Sciences, Fall 2006
- Consumer Behavior, Touro College, Lander College of Arts and Sciences, Fall 2006
Organizations
- American Marketing
- Association Association for Consumer Research
- Society for Consumer Psychology