Veronika Ilyuk
Marketing
(o) 646-312-3340
(f) 646-312-3351
Veronika.Ilyuk@baruch.cuny.edu
Education
- Ph.D. in Business (Marketing), Baruch College, City University of New York, New York, NY 2010-Present
- B.B.A. in International Marketing, Baruch College, City University of New York, New York, NY 2010
Research Interest
- Consumer Behavior
- Consumer Decision Making and Attitude Formation In Response to Global Marketing Efforts
- Country-Of-Origin (COO) Effects on Product Evaluation; Brand Equity as a Corollary of COO effects
- Competitive Marketing Strategies for Products of Multinational Origin
