Yoshiko Demotta
(o) 646-312-3425
(f) 646-312-3351
yoshiko.demotta@baruch.cuny.edu
Education
- Ph.D. in Business (Marketing), Baruch College, City University of New York, 2007-Present
- M.B.A. Seattle University, Seatte, WA B.A. in Education, Yokohama National University, Kanagawa, Japan
Research Interests
- Prosocial behavior, corporate social responsibility, information processing, persuasion
Conference Presentations
- DeMotta, Yoshiko, Diogo Hildebrand, Ana Valenzuela, and Sankar Sen, “Maximizing corporate contributions to disaster relief or a different way of thinking of fit,” Presented at the Association of Consumer Research Conference, Jacksonville, Florida, October 2010.
- DeMotta, Yoshiko, Lauren G. Block, and Stephen Gould, “Effects of Primary-Secondary Control on Donation Behavior,” Presented at the Association of Consumer Research Conference, Jacksonville, Florida, October 2010.
- DeMotta, Yoshiko and Sankar Sen, “Why We Choose Employer Brands: The Role of Psychological Contracts on Employee Purchase Behaviors,” Presented at the Society of Consumer Psychology Conference, St. Pete Beach, Florida, February 2010.
- DeMotta, Yoshiko, Mike Chen-ho Chao, and Thomas Kramer, “The Impact of Culture on Product Evaluations: A Dialectical Perspective,” Presented at the Association for Consumer Research Conference, Hyderabad, India, January 2009.
- DeMotta, Yoshiko, Mike Chen-ho Chao, and Thomas Kramer, “The Impact of Culture on Product Evaluations: A Dialectical Perspective,” Presented at the Conference on Current Trend in Global Business, New Haven, Connecticut, October 2008.
Honors and Awards
- Enhanced Chancellor’s Fellowship, City University of New York, 2007-Present Doctoral Student Research Grant, City University of New York, 2010
Professional Affiliations
- Association for Consumer Research
- Society for Consumer Psychology
Industry Experiences
- Research Analyst, Governance Metrics International, New York, NY, 2005-2007 Researcher, Dentsu Inc., New York, NY, 2000-2004
