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This class – Big Data for Marketers - will introduce you to the concepts and terminology of Big Data. We will also compare and contrast traditional and data-driven marketing. By giving you a glimpse of this innovative technology, we will also introduce you to our new Executive MS in Marketing program.

Zicklin’s Executive Programs partners with Ivy Exec to provide you with virtual learning webinars on relevant topics for today’s marketers.

Big Data for Marketers


About this Webinar: What is it about Big Data that’s so compelling for marketers? What do you, as a marketer, most need to know about Big Data?


At the Zicklin School of Business, we believe that marketers will play key roles in their firms’ decisions about which Big Data technologies to adopt. Insights derived from data analytics will lead to enhanced customer experiences, increased revenues, and higher profitability. Big Data shouldn’t be left to the data scientists -- it is a stepping stone to unlocking customer potential.

This class – Big Data for Marketers - will introduce you to the concepts and terminology of Big Data. We will also compare and contrast traditional and data-driven marketing. By giving you a glimpse of this innovative technology, we will also introduce you to our new Executive MS in Marketing program.

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