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Marketing

MBA in Marketing

The Master of Business Administration ( MBA ) in Marketing

The MBA in marketing allows students to select courses from a broad range of marketing areas (advertising, internet marketing, international marketing), and is designed to prepare students for careers in marketing. The Department of Marketing offers a wide array of courses, and students may tailor the major to reflect their individual needs and interests. Students are encouraged to meet with a faculty advisor to help them in their selection of courses. A MS Program in Marketing is offered as well.

Courses in Major (12 credits)

Required

Credits
MKT 9702 Marketing Research
3
MKT 9716 Consumer Behavior
3

Generally, waivers will not be given for MKT 9702 and 9716. Students who think they have the appropriate background that warrants seeking substitutions for these courses, should contact the Department Chair.

Electives

To complete their major, students can choose two additional courses from a wide array of offerings in the Department of Marketing (MKT). Students may tailor the major to their individual needs and interests. At the same time, students with an interest in specific areas of advertising, internet marketing, or international marketing are advised to take courses within that area as follows:

Advertising

MKT 9701 Advertising and Marketing Communication
3
MKT 9725 Advertising Copy Techniques
3
MKT 9726 Direct Marketing I
3
MKT 9728 Media Planning and Analysis
3

Internet Marketing

MKT 9764 Internet Marketing and Global Business
3
MKT 9780 Interactive Internet Marketing
3
MKT 9781 Internet and Entrepreneurship
3

International Marketing

MKT 9763 International Trade Operations
3
MKT 9766 International Marketing Management
3
MKT 9774 International Logistics
3

For further information, contact:

Prof. David Luna
Chair and Faculty Advisor, Department of Marketing and International Business
Faculty Advisor
(646) 312-3274
MktIB@baruch.cuny.edu

Prof. Nermin Eyuboglu
Deputy Chair and Faculty Advisor
(646) 312-3293
Nermin.Eyuboglu@baruch.cuny.edu

Office of Graduate Admissions

Address: 151 E. 25th St. Room 820 (between Lexington and Third Avenues)
Phone: (646) 312-1300
Fax: (646) 312-1301
E-mail: ZicklinGradAdmissions@baruch.cuny.edu
Website: Graduate Admissions

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