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Marketing
The Master of Science (MS) in Marketing
The MS program in marketing allows students to focus specifically on marketing and marketing-related areas. Students in the program are required to take a minimum of 30 credits. This is in contrast to an MBA program, which requires more credits including a number of courses spanning all areas of business for a broader background. All MS students take the four required courses, and then design their own programs by taking six additional courses from any offered by the Department of Marketing and International Business, including IBS 9760.
Required Courses (12 credits) | ||
Credits | ||
| MKT 9702 | Marketing Research | 3 |
| MKT 9703 | Marketing Management | 3 |
| MKT 9716 | Consumer Behavior | 3 |
| MKT 9750 | Marketing Strategy | 3 |
Students who completed any of the above four courses on the undergraduate level with grades of B or better may substitute other marketing electives for these required courses. | ||
Elective Courses (18 credits)Choose any six courses in the Department of Marketing and International Business, including IBS 9760. | ||
*Students with an interest in e-commerce should consider including the following courses in their program: | ||
| CIS 9444 | E-Business Principles and Technologies | 3 |
| MKT 9764 | Internet Marketing and Global Business | 3 |
| MKT 9780 | Interactive Internet Marketing | 3 |
| MKT 9781 (MGT9866) | Internet and Small Business Entrepreneurship | 3 |
*Students with an interest in international marketing should consider including the following courses in their program: | ||
| IBS 9760 | International Business Analysis | 3 |
| MKT 9763 | International Trade Operations | 3 |
| MKT 9766 | International Marketing Management | 3 |
Additionally, students should consider the following: | ||
| FIN 9788 | International Corporate Finance | 3 |
| IBS 9767 | Foreign Markets, Cultures and Regimes | 3 |
| IBS 9768 | Advanced Topics in International Business | 3 |
| IBS 9769 | International Business Strategy | 3 |
| LAW 9740 | International Trade and Investment Law | 3 |
| MKT 9761 | International Commodity Trading | 3 |
| MKT 9764 | Internet Marketing and Global Business | 3 |
| MKT 9765 | Comparative Marketing Systems | 3 |
| MKT 9774 | International Logistics | 3 |
*Students with an interest in marketing research should consider including the following courses in their program: | ||
| STA 9708 | Applied Statistical Analysis for Business Decisions | 3 |
| STA 9700 | Modern Regression Analysis | 3 |
| STA 9000 | Regression and Forecasting Models for Business Applications. | 3 |
| STA 9705 | Multivariate Statistical Analysis | 3 |
| STA 9710 | Statistical Methods in Sampling and Auditing | 3 |
| STA 9750 (OPR9750) | Basic Software Tools for Data Analysis | 3 |
| PSY 9753 | Attitude and Attitude Change | 3 |
| PSY 9760 | Psychometric Methods | 3 |
| COM 9635 | Research Methods in Corporate Communication | 3 |
| COM 9640 | Qualitative Research Methods | 3 |
*Students interested in e-commerce, international marketing, or marketing research may substitute the suggested non-marketing courses in consultation with a department adviser. Registration for courses designated "PSY" and "COM" require additional approval from the Weissman School of Arts and Sciences. | ||
For further information, contact:
Prof. Kapil Bawa
Chair and Faculty Advisor, Department of Marketing and International Business
(646) 312-3287
MktIB_Dept@baruch.cuny.eduProf. David Luna
Faculty Advisor
(646) 312-3274
david_luna@baruch.cuny.edu
Graduate Admissions
Address: 151 E. 25th St. Room 820 (between Lexington and Third Avenues)
Phone: (646) 312-1300
Fax: (646) 312-1301
Website: Graduate Admissions
Office of Graduate Studies
Full-Time Honors MBA and Accelerated Part-Time MBA Programs:
Flex-Time MBA and MS Programs:
(646) 312-3130
Maria_DiBenedetto@baruch.cuny.edu
(646) 312-3140
Zicklin_Graduate_Advisement@baruch.cuny.edu
Website: Graduate Studies