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Updated BBA Curriculum Changes (Effective Spring 2011)

Department of Management: BBA Degree in Entrepreneurship

Marketing Track Core (12 credits) Credits
MGT 3960 (3860) Entrepreneurship Management 3
MGT 4961 (4862) Entrepreneurial Experiences 3
MGT 4962 (4867) Family Business Management 3
MGT 4963 (4861) Entrepreneurial Start-ups 3



Choose four courses from:
(In the event that a course is unavailable, contact a faculty advisor to secure approval for a substitution.)
CIS 3444 e-Business Technologies 3
FIN 3610 Corporate Finance 3
FIN 3620 Financial Management for Small Business and Entrepreneurs 3
LAW 3102 The Law of Business Organizations 3
LAW 3106 Law and Entrepreneurship 3
LAW 3302 The Law of Real Estate Transactions II 3
MGT 3300 Management: A Behavioral Approach 3
MGT 4400 Human Resource Management 3
MGT 4420 The Management of Compensation 3
MGT 4965 Leadership Development and Entrepreneurial Applications 3
MGT 4966/
MKT 4966
Social Media Marketing and New Ventures 3
MGT 4967 Technology, Innovation, and Design in Entrepreneurship 3
MGT 4968 Critical Conversations for Entrepreneurs: Selling and Negotiating 3
MGT 4969 (4864) Social Entrepreneurship 3
MGT 4970 Creating Entrepreneurial Communities 3
MGT 4971 Women and Entrepreneurship 3
MGT 4978 (4863) Entrepreneurship: Managing Ventures Within the Corporation 3
MKT 3400 International Business Principles 3
MKT 3600 Marketing Research 3
MKT 3605 Consumer Behavior 3
MKT 4151 Direct and Interactive Marketing 3
MKT 4152 Direct Marketing II: Marketing and Managing the Creative Process 3
MKT 4555 Internet Marketing 3
MKT 4700 Business Marketing Management 3
MKT 4910 Selling and Sales Management 3
MKT 4912 Retail Management and Merchandising 3
MKT 4401 International Trade Financing 3
MKT 4511 Marketing Channels 3
PAF 3015 Qualitative Studies of Communities 3
PAF 3040 Information and Society 3
PAF 3102 Economic Analysis and Public Policy 3
PAF 3601 Programs, Policy and Evaluation Research 3
RES 3650 Building cities: Marketing and Government
3
RES 4650 Nonprofit Housing Development: National & Local
3
RES 3000
/LAW 3301
Real Estate Law and Institutions 3
RES 3200 Property Investment and Financing 3
RES 3300 Real Estate Valuation and Feasibility Study 3
RES 3400 Real Estate Capital Markets 3
RES 3550 Analytical Skills in Real Estate 3
RES 3700 Real Estate Management 3

The Department of Statistics and Computer Information Systems

Computer Applications in Business Minor ( 9 credits)

Choose any three courses (9 credits) from the list of 3000, 4000, or 5000 level CIS courses except CIS 3270, CIS 3810 and CIS 4910. Prerequisites must be satisfied.

NEW COURSES

 

The Department of Law

LAW 3400 Law, Business and Sustainability
3.0 hours; 3 credits
“Sustainability” means the use of the planet’s resources in a manner that satisfies society’s current needs without compromising the needs or options of future generations. This course examines the concept of environmental “sustainability” and the law and policy governing the operation of businesses with respect to their impact on sustainability. Topics covered include: sustainable business practices, relevant international law and government policies, challenges and successes in implementation of laws and strategies related to sustainability, and legal compliance, disclosure and risk assessment with respect to business operations and their impact on the planet.
Prerequisite: Law 1101

 

 

The Department of Economics & Finance

 

FIN 4780 Introduction to Microfinance
3.0 hours; 3 credits
This course will provide students with an understanding of the structure and the evolution of the microfinance industry, the products and services offered in the industry, how capital markets and non-traditional capital sources fund microfinance institutions (MFIs) and support the industry, and how investors perceive and evaluate microfinance investments. This course builds on a wide range of topics and concepts covered in the prerequisite economics, corporate finance, and investment courses, and integrates them with a global financial markets (MFI country context and impact on global funding sources), and ethical issues (fair lending practices, client education) perspective. Through guest speakers and a field visit experience, participants will learn from individuals and organizations engaged in microfinance. Students will also be exposed to various opportunities to volunteer or work in the microfinance industry in the New York City area.
Prerequisite: FIN 3610, FIN3710, and ECO 4000, and a minimum 2.0 GPA (C average) in those three courses.

 

The Department of Management

 

MGT 4965 Leadership Development and Entrepreneurial Applications
3.0 hours; 3 credits
This online course is designed to provide an environment for developing entrepreneurial leadership skills in a project-based learning setting. The core course component will be Leadership Consulting Teams, which will include 3-5 students. Each team will focus on identifying a leadership related problem in their community including emerging enterprises of all types and varieties such as businesses, not-for-profits, and governments. The consulting teams will analyze their problems and prepare viable solutions. Each group will work closely with the instructor who will assist in each group’s project work. After completion of the course, the projects will be presented at a CUNY-wide competitive event sponsored by the CUNY Institute for Virtual Enterprise (www.ive.cuny.edu). Additionally, there will be weekly leadership readings, which will serve as interacting-discussion starters for an ongoing online dialogue about leadership, teamwork, leadership research, and case studies, particularly from the viewpoint of entrepreneurship.
Prerequisite: MGT 3120 or permission of the Department.

 

The Department of Statistics & Computer Information Systems

 

CIS 3750 Social Media Technologies in Organizations
3.0 hours; 3 credits
This course presents an intensive survey of Web 2.0 technologies – social networking, blogs, wikis, microblogging, virtual communities, video sharing, social bookmarking, recommendation systems, etc. – and their impact on both the for-profit and not-for-profit sectors. Topics covered include the history of and major influences on today’s social media; convergence of technology; trends toward increased democratization and globalization; recommendation systems; crowdsourcing; concerns relating to privacy and confidentiality; and the implications for business in today’s highly interconnected world. The use of social media technologies in the service of organizational learning will be explored in depth.
Prerequisite: CIS 2200 or equivalent

 

CHANGE OF COURSE TITLE AND DESCRIPTION

 

MGT 3121 Production and Operations Management
This is an introductory course intended to provide the student with a mix of theoretical and practical knowledge about production and operations management. Principles are presented by a logical functional development of the subject ranging from the design and structuring of facilities, through an in-depth analysis of available techniques, to detailed studies of operating procedures, processes, methods, and controls. Covered, too, are the supporting human considerations.
Prerequisites: Completion of math requirement for the BBA degree and Junior Status.
Becomes
MGT 3121 Service Operations Management

This is an introductory course intended to provide the student with a mix of theoretical and practical knowledge about managing service operations in businesses such as financial services, retail hospitality, healthcare, transportation, and small business. This course is organized around principles including the strategic role of operations for competitiveness and sustainability, and the design of processes, service offerings, and supply chains. Students will learn the use of tools and techniques for planning, control, and continuous improvement of service delivery processes.
Prerequisites: Completion of math requirement for the BBA degree.

RES 4400 Valuation and Underwriting of Securitized Real Estate
This course provides exposure to advanced theory and analytical methods used in valuing and pricing securitized real estate. The primary objective of this course is to combine the theory of finance with the practice in real estate capital markets to enable students to make intelligent investment decisions in an increasingly complex real estate market. The main topics covered include mortgage prepayment and default risk analyses and pricing of residential and commercial mortgages; structured finance in residential and commercial real estate industries; and the analysis of real estate investment trust (REIT) vehicles.
Prerequisites: RES 3400
Becomes
RES 4400 Advanced Real Estate Capital Markets
This course addresses issues in the valuation and pricing of real estate securities. Its primary objective is to combine the theory of finance with the practice in real estate capital markets to enable students to make investment decisions in a complex and changing market. Topics cover both residential and commercial securities, and include: mortgage prepayment and credit risk; debt securities; the analysis of real estate investment trust (REIT) vehicles; and the evolving regulatory environment.
Prerequisites: RES 3400

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