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Advertising and Marketing Communication Track
The requirements for the Advertising and Marketing Communication Track are as follows: | |
Required Courses (15 credits) | |
| MKT 3520 | Advertising and Marketing Communications |
| MKT 3600 | Marketing Research |
| MKT 3605 | Consumer Behavior |
| MKT 5150 | Advertising Campaigns I: Ad Competition (Only offered in Fall) |
| MKT 5750 | Marketing Strategy |
| Choose three courses from the following* : | |
| MKT 4120 | Media Planning |
| MKT 4130 | Copywriting |
| MKT 5151 | Advertising Campaigns II: Ad Competition |
| MKT 4555 | Internet Marketing |
| COM 3070 | Persuasion |
*MKT 5100 (Internship) may be taken as an additional course as your free elective, but it cannot be taken to satisfy the requirements for the track. The following courses do not count towards fulfilling the requirements for the Advertising track or the Marketing major. However, students interested in advertising may wish to consider taking one or more of the following: | |
| ART 2050 | Basic Graphic Communication: Design and Advertising Layout |
| ART 3050 | Intermediate Graphic Communication: Layout and Pub Design |