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Advertising and Marketing Communication Track

Advertising and Marketing Communication Track

The requirements for the Advertising and Marketing Communication Track are as follows:

Required Courses (12 credits)

Crs
MKT 3520 Advertising and Marketing Communications 3
MKT 3600 Marketing Research 3
MKT 3605 Consumer Behavior 3
MKT 5750 Marketing Strategy 3

Elective Courses (12 credits)

MKT 4120 Media Planning 3
MKT 4123 Marketing Web Analytics and Intelligence 3
MKT 4131 Advertising Creative Strategy and Tactics 3
MKT 4151 Direct and Interactive Marketing 3
MKT 4152 Direct Marketing II: Database Marketing; Managing The Creative Process 3
MKT 4171 Public Relations 3
MKT 4540 Branding 3
MKT 4555 Internet Marketing 3
MKT 4557 Digital Advertising 3
MKT 4561 Marketing Analytics 3
MKT 4876 Advertising Account Planning
3
MKT 4966 Social Media Marketing and New Ventures 3
MKT 4493* Special Topics in Advertising and Marketing Communications 3
MKT 5150 Advertising Campaigns I: Ad Competition 3
MKT 5151 Advertising Campaigns II: Ad Competition 3
MKT 5200 Marketing Consulting Pacticum 3

* May be taken more than once if a different topic is dealt with. Topics are announced in Schedule of Classes.

The following courses do not count towards fulfilling the requirements for the Advertising track or the Marketing major. However, students interested in advertising may wish to consider taking one or more of the following:
ART 2050 Basic Graphic Communication: Design and Advertising Layout 3
ART 3050 Intermediate Graphic Communication: Layout and Pub Design 3
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