Business to Business Marketing Track
|
| MKT 3400 | International Business Principles | 3 |
| MKT 3600 | Marketing Research | 3 |
| MKT 4700 | Business Marketing Management (offered only in Spring) | 3 |
| MKT 4511 | Marketing Channels (offered only in Fall)
| 3 |
| MKT 5750 | Marketing Strategy | 3 |
Elective courses - Choose any three (3) courses from the following (9 credits):
|
IBS 3000
| Innovation, Technology and the Global Enterprise | (v) 3 |
MGT 3710
| Operations Management | (v) 3 |
| MKT 4460 | International Supply Chain Management | (v) 3 |
| MGT 4551 | Service Operations Management | (v) 3 |
MKT 4420
| International Marketing | (o) 3
|
| MKT 4540 | Branding | (o) 3 |
| MKT 4555 | Internet Marketing | (o) 3 |
| MKT 4910 | Selling and Sales Management
| (o) 3 |
Students may take one of the following courses* as a substitute for an elective above:
* The department cannot guarantee that these courses will be available or open for registration.
