Digital Marketing Track
BBA in Digital Marketing
The requirements for the Digital Marketing Track are as follows:
Required Courses (12 credits) |
Crs | ||
| MKT 3600 | Marketing Research | 3 | |
| MKT 4123 | Marketing Web Analytics and Intelligence | 3 | |
| MKT 4555 | Internet Marketing | 3 |
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| MKT 5750 | Marketing Strategy | 3 |
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Additional Required Course (3 credits) |
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| MKT 3605 | Consumer Behavior OR | 3 | |
| MKT 4700 | Business Marketing Management | 3 | |
Elective Courses (9 credits)Choose three (3) courses (9 credits) from the following, two of which must be marketing (MKT) or international business (IBS) courses. |
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| MKT 4151 | Direct and Interactive Marketing | 3 | |
| MKT 4557 | Digital Advertising | 3 | |
| MKT 4460 | International Supply Chain Management | 3 | |
| MKT 4966/ MGT 4966 | Social Media Marketing and New Ventures | 3 | |
| IBS 3000 | Innovation, Technology and the Global Enterprise | 3 | |
| CIS 3444 | e-Business Technologies | 3 | |
| CIS 3630 | Principles of Web Design | 3 | |
| LAW 3108 | Law and the Internet | 3 | |
| LAW 3118 | Law of Unfair Competition and Intellectual Property | 3 | |
| MGT 4967 | Technology, Innovation and Design in Entrepreneurship | 3 | |
* Learn more about the Digital Marketing Track by visiting its FAQs.
