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Marketing Track

Marketing Track

The requirements for the Marketing Track are as follows:

Required Courses (12 credits)

Crs
MKT 3400 International Business Principles 3
MKT 3600 Marketing Research 3
MKT 3605 Consumer Behavior 3
MKT 5750 Marketing Strategy 3

Elective Courses (12 credits)

MKT 3140 Interaction Design: Designing Innovative Digital Products and Services
3
MKT 3420 Persuasion and Customer Decision Making 3
MKT 3520 Advertising and Marketing Communications 3
MKT 4120 Media Planning 3
MKT 4123 Marketing Web Analytics and Intelligence 3
MKT 4131 Persuasive Communications Techniques and Strategies 3
MKT 4151 Direct Marketing I: Strategies and Tactics 3
MKT 4152 Direct Marketing II: Database Marketing; Managing The Creative Process 3
MKT 4171 Public Relations 3
MKT 4401
International Trade Financing
3
MKT 4410 International Trade Operations 3
MKT 4420 International Marketing Research and Management
3
MKT 4460 International Supply chain Management
3
MKT 4511 Marketing Channels 3
MKT 4523
Green Marketing
3
MKT 4093** Selected Topics in Marketing
3
MKT 4540
Branding
3
MKT 4555 Internet Marketing 3
MKT 4557 Digital Advertising 3
MKT 4560
Entertainment Marketing
3
MKT 4700 Business Marketing Management 3
MKT 4876 Advertising Account Planning
3
MKT 4900 Managing Customer Relationships 3
MKT 4910
Selling and Sales Management
3
MKT 4911 Communication Skills for Selling and Marketing 3
MKT 4912 Retailing I: Retail Marketing 3
MKT 4913 Retailing II: Retailing Management and Merchandising 3
MKT 4966 Social Media Marketing and New Ventures 3
MKT 5000 Independent Study 3
MKT 5550 Product Planning 3
IBS 3000*** Technology, Innovation, and the Global Enterprise 3
ECO 3250*** International Economics 3
LAW 3111*** Law and International Business 3
LAW 3118*** Law of Unfair Competition and Intellectual Property 3
LAW 3106*** Law & Entrepreneurship 3
LAW 3220*** Law and the Entertainment Business 3
MGT 4880*** Management of Multinational Corporations 3

*MKT 5100 (Internship) may be taken as an additional course as your free elective, but it cannot be taken to satisfy the requirements for the track.

** May be taken more than once if a different topic is dealt with. Topics are announced in Schedule of Classes.

***Students may take up to two non-marketing courses as part of their track.

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