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Marketing Track
The requirements for the Marketing Track are as follows:
Required Courses (12 credits) | |
| MKT 3400 | International Business Principles |
| MKT 3600 | Marketing Research |
| MKT 3605 | Consumer Behavior |
| MKT 5750 | Marketing Strategy |
Four additional courses to be chosen from any offered by the department as follows:* | |
| MKT 3520 | Advertising and Marketing Communications |
| MKT 4120 | Media Planning |
| MKT 4130 | Copywriting |
| MKT 4151 | Direct Marketing I: Strategies and Tactics |
| MKT 4152 | Direct Marketing II: Database Marketing; Managing Creative Process |
| MKT 4401 | International Trade Financing |
| MKT 4410 | International Trade Operations |
| MKT 4420 | International Marketing |
| MKT 4460 | International Logistics |
| MKT 4511 | Marketing Channels |
| MKT 4520 | Green Marketing |
| MKT 4530** | Selected Topics |
| MKT 4540 | Branding |
| MKT 4555 | Internet Marketing |
| MKT 4560 | Entertainment Marketing |
| MKT 4700 | Business Marketing Management |
| MKT 4900 | Managing Customer Relationships |
| MKT 4910 | Selling and Sales Management |
| MKT 4911 | Communication Skills for Selling and Marketing |
| MKT 4912 | Retailing I: Retail Marketing |
| MKT 4913 | Retailing II: Retail Management and Merchandising |
| MKT 5000 | Independent Study |
| MKT 5550 | Product Planning |
| BUS 3000*** | Technology, Innovation, and the Digital Enterprise |
| ECO 3250*** | International Economics |
| LAW 3111*** | Law and International Business |
| LAW 3118*** | Law of Unfair Competition and Intellectual Property |
| LAW 3106*** | Law & Entrepreneurship |
| LAW 3220*** | Law and the Entertainment Business |
| MGT 4880*** | Management of Multinational Corporations |
*MKT 5100 (Internship) may be taken as an additional course as your free elective, but it cannot be taken to satisfy the requirements for the track. ** May be taken more than once if a different topic is dealt with. Topics are announced in Schedule of Classes. ***Students may take up to two non-marketing courses as part of their track. | |