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Digital Marketing Track

BBA in Digital Marketing

The requirements for the Digital Marketing Track are as follows:

Required Courses (15 credits)

MKT 3600 Marketing Research 3
MKT 3605 Consumer Behavior
MKT 4123 Marketing Web Analytics and Intelligence 3
MKT 4555 Internet Marketing 3
MKT 5750 Marketing Strategy 3

Elective Courses (9 credits)

Choose three (3) courses (9 credits) from the following, two of which must be marketing (MKT) or international business (IBS) courses.
MKT 3140 Interaction Design: Designing Innovative Digital Products and Services 3
MKT 4151 Direct and Interactive Marketing 3
MKT 4557 Digital Advertising 3
MKT 4171 Public Relations 3
MKT 4200 Search Marketing (effective Spring 2017)
MKT 4460 International Supply Chain Management 3
MKT 4561 Marketing Analytics 3
MKT 4593* Special Topics in Digital Marketing 3
MKT 4620 Text Analytics for Marketing 3
MKT 4966 Social Media Marketing and New Ventures
MKT 5200 Marketing Consulting Practicum 3
IBS 3000 Technology, Innovation, and the Global Enterprise 3
CIS 3444 e-Business Technologies 3
CIS 3630 Principles of Web Design 3
LAW 3108 Law and the Internet 3
LAW 3118 Law of Unfair Competition and Intellectual Property 3
MGT 4967 Technology, Innovation and Design in Entrepreneurship 3
* May be taken more than once  if a different topic is dealt with. Topics are announced in Schedule of Classes.

The Allen G. Aaronson Department of Marketing and International Business express our appreciation to The Interpublic Group for their generous support and guidance on the continued development of this program.

* Learn more about the Digital Marketing Track by visiting its FAQs.

FAQ for Digital Marketing Track:

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