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Marketing Analytics

Marketing Concentration in Marketing Analytics

The requirements for the Marketing Analytics Track are as follows:

Required Courses (12 credits)

Crs
MKT 3600 Marketing Research 3
MKT 4561 Marketing Analytics 3
MKT 3605 Consumer Behavior 3
MKT 5750 Marketing Strategy 3

Elective Courses (12 Credits)

Choose four (4) courses of (3) three credits each from the following, two of which must be marketing (MKT) courses :
MKT 4120
Media Planning
3
MKT 4123 Marketing Web Analytics and Intelligence 3
MKT 4151 Direct Marketing I: Strategies and Tactics 3
MKT 4152 Direct Marketing II: Database Marketing; Managing The Creative Process 3
MKT 4200 Search Marketing (effective Spring 2017) 3
MKT 4693* Special Topics in Marketing Analytics 3
MKT 4555 Internet Marketing 3
MKT 5000 Independent Study 3
STA 3155 Regression and Forecasting Models for Business Applications 3
CIS 3120 Programming for Analytics 3
CIS/STA 3920 Data Mining for Business Analytics 3
CIS 4170 Data Visualization 3

* May be taken more than once if a different topic is dealt with. Topics are announced in Schedule of Classes.

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