New Courses
Department of Marketing and International Business
MKT 3420 Persuasion and Customer Decision Making
This survey course examines rules and approaches used in decisions by consumers and managers. Topics include the basic structure of decisions; distortions and biases in decision making; the influence of persuasion in decisions; interpersonal processes of persuasion in a business context; and the application of persuasion and decision making to the formation of agreements and deals. The course relies on lectures, readings, class discussions, and role-playing games that ask students to interact in pursuing transactions and exchanges. Through these games, students will develop skills for individual decision making as well as an appreciation of competitive and cooperative interactive contexts.
3 Hours. 3 Credits.
Pre-requisite: MKT 3000
IBS 6001H-6002H International Business Honors
This sequence of courses offers students of superior academic achievement the opportunity of working individually with a professor on a major research project that involves in-depth and original research of an empirical and/or theoretical question. The two-course sequence extends across two consecutive semesters. After the first semester the student will receive a “Y” grade and upon completion of the thesis the student will be assigned a final grade that will be counted for both 6001H and 6002H. The degree "with honors" is conferred upon completion of the 6002H course. Open only to seniors: who are majoring in international business; who are in good academic standing with an overall GPA of 3.5 or better; and who submit a written proposal and obtain the written permission of a full-time faculty mentor. Three credits of the International Business Honors course may be included as elective credit in the 21-credit major in International Business. The remaining three credits will be counted as a free elective.
6 Hours. 6 Credits.
Pre-requisites: Seniors, International Business Major, an overall GPA of 3.5 or better, and a written permission.
Honors Courses
BUS 4111H Financial Reporting and Analysis
This course is designed to prepare students to interpret and analyze financial statements effectively. Topics include ratio analysis, liquidity, capital structure, trend analysis, profitability, industry standards, business valuation techniques, and analysis of earnings quality.
3 Hours. 3 Credits.
Pre-requisites: ACC 2101, FIN 3000 and either ACC 2203 or ACC 3000, completion of 61 credits or more, and a 3.6 overall GPA.
BUS 4112H Industry and Competitive Analysis: An Interdisciplinary Approach
This course will focus in-depth analysis of one specific company or indusrty [which may change from semester to semester]. The purpose of the course is not to make students into experts on a specific company of industry, but rather to help students learn to explore, in depth, relevant and current issues affecting a company or industry from an interdisciplinary perspective. As well, the approach is designed to develop an understanding of the various social and policy concerns underlying many business problems. The course will be divided into loosely-coupled modules that will include case analysis.
3 Hours. 3 Credits.
Pre-requisites: Completion of 61 credits or more and a 3.6 overall GPA.
BUS 4113H Advanced Origanizational Behavior
This course is designed to introduce students to the major concepts, models, theories, and research in organizational behavior, an interdisciplinary field dedicated to developing a better understanding of people at work. It will cover relevant theories and concepts from psychology, sociology, and anthropology. Although the course is analytical and conceptual in nature, the course’s primary focus is on applying behavioral science knowledge to the practice of management. The course focuses on individual and small-group processes, managing group and inter-group processes, and improving organizational effectiveness. Topics include perceptual processes (including common perceptual errors such as stereotyping), impact of individual differences (e.g., personality, abilities); diversity issues: decision making; motivation and performance; communication, group formation and process, power, leadership, conflict, and organizational change and development.
3 Hours. 3 Credits.
Pre-requisites: MGT 3120, completion of 61 credits or more and a 3.6 overall GPA.
BUS 4114H Perspectives on Global Business and Economic Development
This course encourages students to think critically about the role of business in economic development. It will consider various theories of the role of business in economic development. These theoretical underpinnings will be used to examine and understand recent economic development in New York City, the US, and parts of the developing world. Students will be expected to critically compare the effects of economic forces on business development in different locales.
3 Hours. 3 Credits
Pre-requisites: Completion of 61 credits or more, and a 3.6 overall GPA.
BUS 6100H Business Consulting
This course trains students to apply theories and models from all fields of business such as accountancy, finance, human resource management, information systems, marketing, and operations management to solve business problems and dilemmas. It provides students with in-house and external consulting skills, including analytical, leadership, teamwork, and computer skills. Students work in teams on real-life consulting projects. The teams identify and meet with a client, target a specific client problem or goal, complete the necessary analyses, and provide recommendations in both a written report and class presentation. Sample consulting problems include segmenting a market, analyzing a financial instrument, and indentifying new international markets or clients. Formal class presentations by the professor provide necessary background information.
3 Hours. 3 Credits.
Pre-requisites: Open to seniors in the Zicklin Honors Program who have completed 60% of the major, BUS 4444H, six additional credits of 4000-level Zicklin Honors courses; and an overall GPA of 3.6.
BUS 6300H Entrepreneurial Venture Creation
This course will provide an overview of entrepreneurship and entrepreneurial leadership. Its main focus is on specific issues and stages, as well as the actual process of developing a new venture using a team approach. Each team will produce a detailed business plan and present their business plan to the class for feedback and critique. Through this experiential learning activity, students will be equipped with entrepreneurial tools for their careers.
This course will use a variety of instructional tools, including case studies and independent research to inctroduce the concept of venture start-ups and business plans. Students may not retain credits for BUS 6300H and MGT 4961 or MGT 4963. This course is only available to students not majoring in Entrepreneurship.
3 Hours. 3 Credits.
Pre-requisites: Open only to seniors in the Zicklin Honors Program who have completed at least 60% of the major, BUS 4444H, 6 additional 4000-level Zicklin Honors credits; and have an overall GPA of 3.6.
BUS 6901H-6902H Honors Thesis in Business
This sequence of courses offers students of superior academic achievement the opportunity to work individually with a professor on a major research project that involves in-depth and original research on an empirical and/or theoretical question. The two-course sequence extends across two consecutive semesters. The first semester will require students to attend seminars on research methods, organizing and writing proposals and theses. and analysis of data sets.
2 Terms. 6 Credits
Pre-requisites: Open only to seniors in the Zicklin Honors Program who have completed 60% of the major, 6 credits of 4000-level Zicklin Honors courses; and an overall GPA of 3.6.
