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Department of Marketing and international Business
NEW COURSES
BUS 1001 Introduction to Business for Non-Business Majors
1.0 hours; 1.0 credit
This course is designed to introduce students who are not majoring in business to basic business concepts. The purpose of the course is to provide these students with basic business literacy. The Course serves as a pre-requisite for all non-business students who wish to take business school courses in connection with a minor in business. Subjects such as finance, marketing, management, globalization, and business ethics are covered. This course is open only to non-business students who have completed 45 credits or more; not open to Zicklin School of Business students. Students receiving credits for Bus 1000 will not receive credit for Bus 1001.
Prerequisites or Co-requisite: none
MKT 4401 International Trade Financing
3.0 hours; 3 credits
Many firms fail due to insufficient financing, and exporting firms face additional difficulties due to longer payment terms, insufficient information, and the fluctuation of currency values. International Trade Financing addresses credit and payment issues but also financing of international trade – both when a new importing or exporting firm is created and throughout its business life, with particular emphasis on the financial aspects linked to exporting and importing.
Prerequisite: MKT 3400.
IBS 4200 International Markets, Cultures and Institutions
3.0 hours; 3.0 credits
This course provides an understanding of the historical, economic, social, cultural, and political influences shaping national/international business environments and the effect of such influences on international-business systems and firms. More specifically, it explores the national and political influences on the economy, the economic foundations of markets, the cultural and institutional fabric holding business systems together, and the technological forces pulling them apart. Prerequisite: MKT 3400
IBS 5000 Independent Study in International Business
3.0 hours; 3.0 credits
This course provides students who have a deep interest in a particular topic in international business with the opportunity to explore it in-depth with faculty supervision.
Prerequisite: Marketing major and the consent of both the chairperson and an instructor who will agree to act as supervisor.
IBS 5350 Special Topics in International Business
3.0 hours; 3.0 credits
The course offers seminars on special topics related to international business, such as: International Privatization and Competition, Off-shoring and Global Trade, BRICs (Brazil, Russia, India & China) Rise in Importance, The Geography of Global Innovation Clusters, etc.
Prerequisite: MKT 3400 or departmental permission.
IBS 5750 International Competitiveness Capstone
3.0 hours; 3.0 credits
The course provides students with the requisite skills to understand and be able to identify international business creation and expansion opportunities. The course involves a business strategy simulation and an international business-consulting project with a real client.
Prerequisite: MKT 3400, IBS 4200, and MGT 4880.
CHANGES IN COURSE NUMBER, TITLE, PREREQUISITE, AND DESCRIPTION
BUS 3000 Technology, Innovation, and the Digital Enterprise
Becomes
IBS 3000 Technology, Innovation, and the Global Enterprise
MKT 4420 International Marketing Research and Management
Pre-requisites: MKT 3400; Pre or co requisite: MKT 3600
Becomes
Pre-requisites: MKT 3400
MKT 4460 International Logistics
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MKT 4460 International Supply Chain Management
MKT 5150 Advertising and Marketing Communication Campaigns I: Ad Competition
Pre-requisites: MKT 4120 and senior status
Becomes
Pre-requisites: Senior status
MKT 6001-6002 Marketing Honors
Becomes
MKT 6001H - 6002H Honors Courses in Marketing
These courses offer students of superior academic achievement the opportunity to work individually with a professor on a major research project in marketing. This project involves in-depth and original research of an empirical and/or theoretical question in marketing. The degree "with honors" is conferred upon acceptance of the honors project by the College Honors Committee. Open only to seniors, who are majoring in marketing; who are in good academic standing with an overall GPA of 3.5 or better; and who submit a written proposal and obtain the written permission of a full-time faculty mentor in the Department of Marketing and International Business. These courses count as free electives, and may not be included in the 24-credit major in marketing.
Pre-requisites: Overall GPA of 3.5 or better. Permission of Department Chair and Chair of the Committee on Undergraduate Honors in addition to that of the mentor. For Marketing Track and International Marketing Track: MKT 3400, MKT 3600 and MKT 3605. For Advertising and Marketing Communications Track: MKT 3520, MKT 3600; and MKT 3605