Editorial Board Members

About the Editorial Board

Comprised of outstanding, internationally recognized scholars and practitioners, this group of leading-edge thinkers ensures that the Journal of Business-to-Business Marketing maintains impeccable standards of scholarship and relevance.

The JBBM panel encourages diversity in approaches to business marketing theory development, research methodology, and managerial problem solving.

All papers published in the JBBM are reviewed, exclusively, by its standing Editorial Board listed below.

Editor-in -Chief

J. David Lichtenthal - - City University of New York

Senior Associate Editor

• David T. Wilson, Pennsylvania State University

Associate Editors

• Asia
• Sejo Oh, Yonsei University, Seoul
• Europe
• Christian J. Homburg, University of Mannheim
• Andreas Furst, University of Nurnberg
• North America
• Robert E. Spekman, University of Virginia
• Thomas Steenburgh, Harvard University
• Oceania
• Richard J. Varey, University of Waikato
• Ian F. Wilkinson, University of Sydney

Book Review Editors

• Australasia - Sharon Purchase, University of Western Australia
• Europe
• Ross Brennan, University of Hertfordshire
• Annalisa Tunisini, Catholic University
• North America
• Kevin Webb, James Madison University

Internet Editor

• Das Narayandas, Harvard University

Editorial Board

• Russell Abratt, Nova Southeastern University
• James C. Anderson, Northwestern University
• Björn Axelsson, Stockholm School of Economics
• Klaus Backhaus, University of Müenster
• Michael Baker, Strathclyde University, Glasgow
• David F. Ballantyne, University of Otago, Dunedin
• Neeraj Bharadwaj, Temple University
• Harald Biong, BI - Norwegian Business School
• Christopher P. Blocker, Baylor University
• Douglas Bowman, Emory University
• Eric Boyd, James Madison University
• Ross Brennan, University of Hertfordshire
• Michele D. Bunn, University of Montevallo
• Paul S. Busch, Texas A&M University
• Gul T. Butaney, Bentley College
• Frank V. Cespedes, Center for Executive Development, Cambridge
• Dae Ryun Chang, Yonsei University, Seoul
• Pradeep K. Chintagunta, University of Chicago
• Robert G. Cooper, Product Development Institute, Oakville
• Victoria L. Crittenden, Boston College
• Jody L. Crosno, West Virginia University
• Robert Dahlstrom, Miami University, Oxford
• Rajiv P. Dant, University of Oklahoma
• Shirish P. Dant, Aetna, Inc., Hartford
• Ramarao Desiraju, University of Central Florida
• Andrea Dixon, Baylor University
• Alan J. Dubinsky, Purdue University
• F. Robert Dwyer, University of Cincinnati
• Geoff Easton, Lancaster University
• Andreas Eggert, University of Paderborn
• Nick Ellis, Durham University
• Daniel J. Flint, University of Tennessee, Knoxville
• Firat Fuat, University of Texas, Pan American
• David Ford, University of Bath
• Susan M. Fournier, Boston University
• Hubert Gatignon, INSEAD, Fontainebleau
• Hans Georg Gemüenden, Technical University of Berlin
• Ahmed I. Ghoneim, University of Cairo
• Srinath Gopalakrishna, University of Missouri-Colombia
• Rajdeep Grewal, Pennsylvania State University
• Yany Gregoire, HEC - Montreal
• Christian Gronroos, Svenska Handelshogskalan
• Evert Gummesson, Stockholm University
• Hakan Hakansson, Uppssala Universitet
• Sang-Lin Han, Hanyang University, Seoul
• Debbie Harrison, BI - Norwegian Business School
• Jan B. Heide, University of Wisconsin, Madison

• Jonathan D. Hibbard, Boston University
• Earl D. Honeycutt, Jr., Elon University
• Michael D. Hutt, Arizona State University
• Peter J. Hwang, National Taiwan University
• Dawn Iacobucci, Vanderbilt University
• Bruce Isaacson, Marylander Marketing Research, Encino
• Bernard J. Jaworski, International Institute for Management Development, Lausanne
• Kamel Jedidi, Columbia University
• Ove Jensen, Wissenschaftliche Hochschule für Unternehmensführung University
• Wesley J. Johnston, Georgia State University
• Ajay K. Kohli, Georgia Tech
• Robert E. Krapfel, University of Maryland
• C. Jay Lambe, Seattle University
• Peter J. LaPlaca, University of Conneticut
• Daniel Laufer, Victoria University, Wellington
• Gary L. Lilien, Pennsylvania State University
• Naresh K. Malhotra, Georgia Institute of Technology
• Jan Y. R. Mattsson, Roskilde University
• Alan J. Malter, University of Illinois - Chicago
• Lars-Gunnar Mattsson, Stockholm School of Economics
• Damien McLoughin, University of Ireland, Dublin
• Jakki J. Mohr, University of Montana
• K. E. Kristian Moller, Helsinki School of Economics
• Roger A. More, University of Western Ontario
• Hans Müehlbacher, University of Innsbruck
• Francis J. Mulhern, Northwestern University
• Venkatapparao Mummalaneni, Virginia State University
• Das Narayandas, Harvard University
• Christina Oberg, Lund University
• Ralph A. Oliva, Pennsylvania State University
• Robert W. Palmatier, University of Washington
• Hugh M. Pattinson, University of Western Sydney
• Sejo Oh, Yonsei University, Seoul
• Richard E. Plank, University of South Florida
• Sharon Purchase, University of Western Australia
• V. Kasturi Rangan, Harvard University
• Arvind Rangaswamy, Pennsylvania State University
• Vithala R. Rao, Cornell University
• David A. Reid, William Patterson State University
• Thomas Ritter, Copenhagen Business School
• Carlos M. Rodriguez, Delaware State University
• Sungmin Ryu, Sungkyunkwan University, Seoul
• C.M. Sashi, Florida Atlantic University
• Jagdish N. Sheth, Emory University
• Günter Specht, University of Darmstadt
• Thomas Tellefsen, College of Staten Island
• Harri Terho, University of Turku
• Annalisa Tunisini, Catholic University
• Christophe Van den Bulte, University of Pennsylvania
• Rui Wang, Peking University
• Kenneth H. Wathne, Norwegian School of Business
• Kevin L. Webb, James Madison University
• Elizabeth J. Wilson, Suffolk University
• Yoram Wind, University of Pennsylvania
• Arch G. Woodside, Jr., Boston College
• John P. Workman, Jr., Creighton University
• Finn Wynstra, Erasmus University, Rotterdam
• Louise C. Young, University of Technology, Sidney