Editorial Posture*
Editorial Mission
Established in 1991, the Journal of Business-to-Business Marketing fosters the evolution of business marketing thought based on research that is both relevant and rigorous. The JBBM, a quarterly publication of Taylor and Francis, is one of many premier thematic scholarly journals within the discipline of Marketing.
The publication policies and double-blind review process of the JBBM are designed to lead to the development and dissemination of best business marketing concepts, methodologies and practices. It is the JBBM's mission to promote their use by commercial enterprises, institutions, government and resellers for the enhancement of industry and society at large.
Editorial Goals
- To provide a forum for the advancement of business marketing science, art and practice.
- To foster a dialogue about business marketing phenomena through synthesizing experiences from all constituencies the JBBM serves.
- To dissolve the false boundary between the "scholarly" and the "practical." Both "sides" continue to learn from each other.
JBBM Positioning
As the premier scholarly journal for business marketing, the JBBM is positioned to focus on substantive issues in basic research about business marketing phenomena and associated managerial practices.
The JBBM publishes articles on a variety of issues contributing to the advancement of the science and art of business marketing. These articles may focus on theory development/enhancement, methodology or managerial practice.
Target Readership
Our readership includes business marketing practitioners in all industries and educators at all levels who are concerned with business marketing theory, methodology and practice. Our subscribers want to remain knowledgeable and sustain their understanding about the topical areas covered by the JBBM. Our readers are conscientious and circumspect business marketing practitioners and academicians.
Appropriate Thematic Content
Main topical areas covered by the journal include: business buyer relationship management, business buying behavior, business buyer-seller dyad, organizational networks and alliances, industrial segmentation, business marketing strategy, fostering ethical business marketing practices, legal issues / government regulation and traditional business marketing mix areas such as industrial products / business services, managing innovations, business brands, packaging, pricing (negotiations, bidding), industrial distribution-logistics and supply chain management, promotion (personal selling and sales management, trade shows, direct marketing methods, sales promotions and all forms of industrial advertising), and the impact of Internet practices on all areas of business marketing.
Appropriate Structure
The JBBM is a scholarly journal committed to publishing a broad spectrum of conceptual and empirical articles that offer theoretical, methodological or substantive managerial contributions to the field. The following is a partial list of the nature of manuscripts we consider for review and publication:
- Manuscripts providing thorough review and synthesis of relevant areas within business marketing literature.
- Manuscripts enhancing our understanding of business marketing phenomena that rely on qualitative and/or quantitative methodology.
- Manuscripts using case studies to derive or demonstrate best practices or explicate business marketing theory.
- Manuscripts integrating concepts and tools from cognate disciplines such as accounting, anthropology, economics, finance, law, organizational behavior, psychology, social psychology, sociology and strategic management.
- Manuscripts reporting generalizable empirical findings.
- Manuscripts developing models of business marketing phenomena that are descriptive, predictive, normative or decision based.
- Manuscripts that improve business marketing theories, methods or practice.
- Manuscripts focusing on events and trends effecting business marketing.
- Manuscripts focusing on other areas of business marketing that may be significant for the JBBM's evolving constituencies.
*These editorial statements and policies are modeled after those of the American Marketing Association's Journal of Marketing, which has set the standard for the field of Marketing since 1936.