Educator Resources
Doctoral
Sheth, Jagdish N. (2007), "Emerging Research Opportunities for Doctoral Students in B-to-B Marketing," 14, 13 - 22
Danneels Erwin and Lilien, Gary L. (1998), "Doctoral Programs in Business-to-Business Marketing: Status and Prospects," 5, 1/2, 7 - 34.
Dowling, Grahame R. (1998), "Challenges for B-to-B Doctoral Programs: A Commentary on 'Doctoral Programs in Business-to-Business Marketing: Status and Prospects,' by Erwin Danneels and Gary L. Lilien," 5, 1/2, 35 - 38.
Danneels Erwin and Lilien, Gary L. (1998), "A Program of Action for Business-to-Business Doctoral Programs: A Reply to Grahame Dowling," 5, 1/2, 39 - 40.
Masters
Barclay, Donald W., Deutscher, Terry H. and Vandenbosch, Mark H. (2007), "Business Marketing in Master's Programs: a Part of the Fabric," 14, 1, 31 - 52.
Honeycutt, Earl D. Jr. (2007), "A Commentary on Business Marketing in Master's Programs: a Part of the Fabric," 14, 1, 53 - 60.
Narus, James A. and Anderson, James C. (2007), "A Commentary on 'Business Marketing in Master's Programs: A Part of the Fabric': Cut from the same cloth?" 14, 1, 61 - 68.
Barclay, Donald W., Deutscher, Terry H. and Vandenbosch, Mark H. (2007), "A Reply to 'Business Marketing in Master's Programs: a Part of the Fabric', But What id the Suit Differs?" 14, 1, 69 - 74.
Narus, James A. and Anderson, James C. (1998), "Master's Level Education in Business Marketing: Quo Vadis?" 5, 1/2, 75 - 94.
Honeycutt, Earl D. Jr, (1998), "Commentary on: 'Master's Level Education in Business Marketing: Quo Vadis?' by James A. Narus and James C. Anderson," 5, 1/2, 95 - 98.
Narus, James A. and Anderson, James C. (1998), "Making Business Marketing More Prominent in Master's Programs: Reply to Earl D. Honeycutt, Jr." 5, 1/2, 99 - 102.
Executive Education
Narayandas, Narakessari (2007), "Trends in Executive Education in Business Marketing," 14, 1, 23 - 30.
Narayandas, Narakessari, Rangan, Kasturi V. and Zaltman, Gerald (1998), "The Pedagogy of Executive Education in Business Markets," 5, 1/2, 41 - 64.
Narayandas, Narakessari, Rangan, Kasturi V. and Zaltman, Gerald (1998), "The Pedagogy of Executive Education in Business Markets," 5, 1/2, 41 - 64.
Wilson, Elizabeth J. (1998), "Commentary on 'The Pedagogy of Executive Education in Business Markets,' by Narakessari Narayandas, V. Kasturi Rangan and GErald Zaltman," 5, 1/2, 65 - 70.
Narayandas, Narakessari, Rangan, Kasturi V. and Zaltman, Gerald (1998), "Reply to Commentary on 'The Pedagogy of Executive Education in Business Markets," by Elizabeth J. Wilson," 5, 1/2, 71 - 74.
Undergraduate
Hutt, Micheal D. and Speh, Thomas W. (2007), "Undergraduate Education: The Implications of Cross-Functional Relationships in Business Marketing - The Skills of High Performing Managers," 14, 1, 31 - 52.
Rodriguez, Carlos M. (2007), "A Commentary on 'Undergraduate Education: The Implications of Cross-Functional Relationships in Business Marketing - The Skills of High-Performing Managers," 14, 1, 95 - 102.
Butaney, Gul T. (2007), "A Commentary on 'Undergraduate Education: The Implications of Cross-Functional Relationships in Business Marketing - The Skills of High-Performing Managers," 14, 1, 103 - 110.
Hutt, Micheal D. and Speh, Thomas W. (2007), "A Reply to Commentaries by Gul T. Butaney and Carlos M. Rodriguez - The Business Marketing Course: A Cornerstone in the Undergraduate Curriculum," 14, 1, 111 - 114.
Hutt, Micheal D. Speh, Thomas W. (1998), "Business Marketing Education: a Distinctive Role in the Undergraduate Curriculum," 5, 1/2, 102 - 126.
Butaney, Gul, (1998) "Commentary on 'Business Marketing Education: A Distinctive Role in the Undergraduate Curriculum,' by Micheal D. Hutt and Thomas W. Speh," 5, 1/2, 127 - 138.
Hutt, Micheal D. Speh, Thomas W. (1998), "Linking Content to Practice in the Business Marketing Course: a Reply to Gul Butaney," 139 - 144.
Technology
Vlosky, Richard P. and Wilson, David T. (1998), "Essay: Technology in the Classroom: Teaching Business Marketing in the 21st Century," 5, 1/2, 145 - 156.
Rodriguez, Carlos M. (1998), "Commentary on: 'Technology in the Classroom: Teaching Business Marketing in the 21st Century,' by Richard P. Vlosky and David T. Wilson," 5, 1/2, 157 - 160.
Vlosky, Richard P. and Wilson, David T. (1998), "Technology in the Classroom: Teaching Business Marketing in the 21st Century: A Reply to Carlos M. Rodriguez," 5, 1/2, 161 - 164.
Textbooks
Backhaus, Klaus, Mell, Bastian and Sabel, Tatjana (2007), "Business-to-Business Marketing Textbooks: A Comparative Review," 14, 4, 11 - 66.
Butaney, Gul T. (2007), "Commentary on 'Business-to-Business Marketing Textbooks: A Comparative Review," 14, 1, 67 - 78.
Honeycutt, Earl D. Jr, amd Thelen, Shawn T. (2007), "Commentary on 'Business-to-Business Marketing Textbooks: A Comparative Review," 14, 1, 79 - 84.
McLoughlin, Damien (2007), "Commentary on 'Business-to-Business Marketing Textbooks: A Comparative Review," 4, 1, 85 - 92.
Snehota, Ivan and Tunisini, Annalisa (2007), "Commentary on Business-to-Business Marketing Textbooks: A Comparative Review," 14, 1, 93 - 98.
Backhaus, Klaus, Mell, Bastian and Sabel, Tatjana (2007), "A Reply to the Commentaries on Business-to-Business Marketing Textbooks: A Comparative Review," 14, 1, 99 - 105.
Backhaus, Klaus, Muehlfeld, Katrin and Okoye, Diana (1998), "Business-to-Business Marketing Textbooks: A Comparative Review," 9, 4, 27 - 64.
Butaney, Gul T. (1998), "Commentary on Business-to-Business Marketing Textbooks: A Comparative Review," 9, 4, 65 - 74.
HUtt, Micheal D. and Speh, Thomas W. (1998), "Commentary on 'Business-to-Business Marketing Textbooks: A Comparative Review," 9, 4, 75 - 84.
Narus, James A. (1998), "Commentary on 'Business-to-Business Marketing Textbooks: A Comparative Review," 9, 4, 85 - 100.
Plank, Richard E. (1998), "Commentary on 'Business-to-Business Marketing Textbooks: A Comparative Review," 9, 4, 101 - 108.
Backhaus, Klaus, Muehlfeld, Katrin and Okoye, Diana (1998), "A Reply to the Commentaries on Business-to-Business Marketing Textbooks: A Comparative Review," 9, 4, 109 - 122.