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Links of Interest

Links of Interest

Academy of Marketing Science

The Academy of Marketing Science (AMS) is an international professional organization. AMS is dedicated to promoting high ethical standards and excellence in the creation and dissemination of marketing knowledge and the furtherance of marketing practice. AMS maintains a role of global leadership within the discipline of marketing through annual conferences and publications.

American Marketing Association

 

The American Marketing Association (AMA) is the largest and most comprehensive professional society for marketers, with over 35,000 members in over 100 countries. Throughout North America, there are over 400 chapters and several Shared Interest Groups (SIGs) including business-to-business marketing.

Business Marketing Association

 

Founded in 1922 as the National Industrial Advertising Association, today's Business Marketing Association (BMA) represents a broad spectrum of expertise in business-to-business marketing and communications. There is a New York City Chapter of BMA.

Center for Business and Industrial Marketing

 

The Center for Business and Industrial Marketing (CBIM) was established in 1996 to provide a unique forum to research and explore the progressive world of business-to-business. The Center uses this research to: build a stronger link between marketing theory and practice; strengthen marketing education for present and future corporate leaders; and identify and disseminate exemplary best business marketing policies and practices.

Industrial Marketing and Purchasing Group - Europe

 

The IMP Group was formed in the mid-1970s by researchers from the Universities of Uppsala, Bath, UMIST, ESC Lyon and the Ludwig Maximilians University (Munich). It now includes a wider community of researchers concerned with industrial marketing and purchasing. Since 1984 the Group has organized an annual conference that serves as an important meeting place for all researchers with an interest in interorganisational relationships and networks.

Institute For the Study of Business Markets - Penn State

 

The Institute for the Study of Business Markets (ISBM) is a center of excellence in the Smeal College of Business Administration at the Pennsylvania State University. The ISBM group members are networked with researchers, educators and practitioners in business-to-business marketing in companies and universities throughout the world. The ISBM was founded in 1983 and is supported by over 60 member corporations.

 

 

 

 

 

 

Website questions or comments:
david.lichtenthal@baruch.cuny.edu


Journal of Business-to-Business Marketing
is a registered trademark.
Editorial Offices:
Zicklin School of Business, Baruch College,
City University of New York.

Publisher: Taylor and Francis Group, London, England (UK).