Alumni Achievements  

We congratulate Keith Wilcox, who graduated from our marketing program in 2009 (advisor, Sankar Shen), to his recent appointment as the Macy’s Foundation Professor in Marketing at the Mays Business School at Texas A&M University. Originally placed as an Assistant Professor of Marketing at Babson College, he moved to Columbia University Business School in 2012 where he earned tenure and promotion and served as the Barbara and Meyer Feldberg Associate Professor of Business until 2021 before he joined Columbia.   

He is currently an associate editor at the Journal of Consumer Research, where he was recognized previously with a Best Reviewer Award. He also serves on the editorial boards of Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, and International Journal of Research in Marketing. His research has received the Best Paper Award at the La Londe Conference and at the Marketing and Public Policy Conference. He was also honored with the Citations of Excellence Award from Emerald Publishing which recognizes highly cited papers in the areas of Business Management, Finance, Accounting, Economics and Marketing. He has been selected for the 2019 Scholars Program and 2013 Young Scholars Program by the Marketing Science Institute, which were established to bring together leading mid-career and early-career marketing scholars. His research has been featured in several national and international publications including, The New York Times, Time Magazine, The Globe and Mail, Business + Strategy, and Psychology Today.