The Master’s in Marketing gives you a comprehensive look into consumer-decision making and strategic processes that prepares you for a successful career in marketing.
Our specialized concentrations in Digital Marketing, International Business, Marketing Analytics, and Marketing Management let you tailor your studies to your professional goals.
Learn More About Our Program
Request Information
Loading form...
Program Highlights
30 – 33 Credits
Average completion 3 – 4 semesters
Specialized concentration in Digital Marketing, International Business, Marketing Analytics, and Marketing Management
Career Outcomes
Companies that employ Zicklin graduates
American Express, AT&T, CBS, Consumer Reports, NBC Universal, New York Life, Pfizer, Target, Unicef, Weill Cornell Medicine
Positions
Brand Sales Planner, Marketing Manager, Senior Marketing Manager, Product Development Manager, Marketing Analyst, Research Manager, SEO Analyst, Marketing Coordinator, Business Analyst
Preliminary Courses and Waivers
Preliminary Course (3 credits)
Students with appropriate academic background will be able to reduce the number of preliminary requirement credits.
STA 9708 is waived based on 6-credits of prior coursework in statistics with a minimum grade average of B-, within 5 years prior to entering the MS program.
Marketing Management Concentration
The Marketing Management concentration allows students to customize their program by choosing elective courses from any 9000-level courses in the Allen G. Aaronson Department of Marketing and International Business. Students may also take selected courses in statistics and computer information systems, which may require additional prerequisite courses that may be waived based on prior coursework.
Total credits will range from 30 (no preliminary courses required) to 33 (all preliminary courses required).
This curriculum is effective for students entering in Spring 2022. Students who entered prior to Spring 2022 should review the Graduate Bulletin or contact a program advisor to confirm their degree requirements.
Choose a total of 18 credits from any 9000-level courses in the Department of Marketing and International Business (MKT/IBS). Students can also choose the following STA/CIS courses.
Advances in Internet technologies, digitization and social networking are transforming business interactions with customers and partners. The MS concentration in Digital Marketing provides you with cutting-edge strategic and analytical skills to thrive in a digital environment. You will learn the necessary technical foundations to become a leader digital marketing efforts in a modern business world.
Total credits will range from 30 (no preliminary courses required) to 33 (all preliminary courses required).
This curriculum is effective for students entering in Fall 2022. Students who entered prior to Fall 2022 should review the Graduate Bulletin or contact a program advisor to confirm their degree requirements.
Marketing depends on good analytical skills and ability to develop actionable insights from data. The Marketing Analytics concentration in the MS program provides you with the tools to handle data from traditional and digital sources and use that information to make sound strategic decisions.
Total credits will range from 30 (no preliminary courses required) to 33 (all preliminary courses required).
This curriculum is effective for students entering in Fall 2022. Students who entered prior to Fall 2022
should review the Graduate Bulletin or contact a program advisor to confirm their degree requirements.
In today’s global economy, marketing professionals must understand and anticipate the opportunities available throughout the world and incorporate them into their strategies. A concentration in International Business provides students with the skills to design and implement an organization’s global marketing strategy. For example, students will learn how culture, differences in consumer behavior, trade policies and logistics influence business.
Total credits will range from 30 (no preliminary courses required) to 33 (all preliminary courses required).
This curriculum is effective for students entering in Fall 2024. Students who entered prior to Fall 2024 should review the Graduate Bulletin or contact a program advisor to confirm their degree requirements.
Students are encouraged to complete internships, but they cannot be counted as credits towards the MS degree.
Online MS in Marketing (Digital Marketing Concentration)
This program includes the same renowned faculty and academically rigorous rigorous, real-world curriculum as our New York City-based MS in Marketing program.
The MS in Marketing (Digital Marketing and Marketing Analytics Concentrations) conforms to the U.S. Department of Homeland Security’s STEM (Science, Technology, Engineering, Math) program that qualifies eligible international graduates on student visas for an optional practical training extension of 24-months. Find out more here.
Graduate Admissions
Address: 151 E. 25th St. Room 820 (between Lexington and Third Avenues)
Phone: (646) 312-1300
Fax: (646) 312-1301
Website: Graduate Admissions
American Express, AT&T, CBS, Consumer Reports, NBC Universal, New York Life, Pfizer, Target, Unicef, Weill Cornell Medicine
Brand Sales Planner, Marketing Manager, Senior Marketing Manager, Product Development Manager, Marketing Analyst, Research Manager, SEO Analyst, Marketing Coordinator, Business Analyst