The Master’s in Marketing gives you a comprehensive look into consumer-decision making and strategic processes that prepares you for a successful career in marketing.
Our specialized concentrations in Digital Marketing, International Business, Marketing Analytics, and Marketing Management let you tailor your studies to your professional goals.
Program Highlights
- 30 – 33 Credits
- Average completion 3 – 4 semesters
- Specialized concentration in Digital Marketing, International Business, Marketing Analytics, and Marketing Management
Career Outcomes
Companies that employ Zicklin graduates
American Express, AT&T, CBS, Consumer Reports, NBC Universal, New York Life, Pfizer, Target, Unicef, Weill Cornell Medicine
Positions
Brand Sales Planner, Marketing Manager, Senior Marketing Manager, Product Development Manager, Marketing Analyst, Research Manager, SEO Analyst, Marketing Coordinator, Business Analyst
Preliminary Courses and Waivers
Preliminary Course (3 credits)
|
| Students with appropriate academic background will be able to reduce the number of preliminary requirement credits. |
| Zicklin Course |
Zicklin Course Title |
Credits |
| STA 9708 |
Managerial Statistics |
3 |
| |
STA 9708 is waived based on 6-credits of prior coursework in statistics with a minimum grade average of B-, within 5 years prior to entering the MS program.
Marketing Management Concentration
The Marketing Management concentration allows students to customize their program by choosing elective courses from any 9000-level courses in the Allen G. Aaronson Department of Marketing and International Business. Students may also take selected courses in statistics and computer information systems, which may require additional prerequisite courses that may be waived based on prior coursework.
Total credits will range from 30 (no preliminary courses required) to 33 (all preliminary courses required).
This curriculum is effective for students entering in Spring 2022. Students who entered prior to Spring 2022 should review the Graduate Bulletin or contact a program advisor to confirm their degree requirements.
Required Courses (12 credits)
|
Credits
|
| BUS 9551 |
Business Communication I |
1.5 |
| MKT 9702 |
Marketing Research |
3 |
| MKT 9703 |
Data-Driven Marketing Management |
3 |
| MKT 9716 |
Consumer Behavior |
3 |
| MKT 9759 |
Marketing Consulting Practicum |
1.5 |
Elective Courses (18 credits)
Choose a total of 18 credits from any 9000-level courses in the Department of Marketing and International Business (MKT/IBS). Students can also choose the following STA/CIS courses.
|
| CIS 9340 |
Principles of Database Management Systems |
3 |
| STA 9700 |
Applied Regression Analysis |
3 |
| STA 9705 |
Multivariate Statistical Methods |
3 |
| STA 9750/ OPR 9750 |
Software Tools for Data Analysis |
3 |
Digital Marketing Concentration
Advances in Internet technologies, digitization and social networking are transforming business interactions with customers and partners. The MS concentration in Digital Marketing provides you with cutting-edge strategic and analytical skills to thrive in a digital environment. You will learn the necessary technical foundations to become a leader digital marketing efforts in a modern business world.
Total credits will range from 30 (no preliminary courses required) to 33 (all preliminary courses required).
This curriculum is effective for students entering in Fall 2022. Students who entered prior to Fall 2022 should review the Graduate Bulletin or contact a program advisor to confirm their degree requirements.
Required Courses (15 credits)
|
Credits
|
| BUS 9551 |
Business Communication I |
1.5 |
| MKT 9702 |
Marketing Research |
3 |
| MKT 9703 |
Data-Driven Marketing Management |
3 |
| MKT 9716 |
Consumer Behavior |
3 |
| MKT 9759 |
Marketing Consulting Practicum |
1.5 |
| MKT 9780 |
Digital Marketing (a hands-on, tactical course) |
3 |
Elective courses (15 credits)
Choose a minimum of 9 credits from the following:
|
| MKT 9726 |
Direct Marketing I: Strategy and Tactics |
3 |
| MKT 9728 |
Media Planning in the Digital World |
3 |
| MKT 9736 |
Direct Marketing II: Database Marketing and Managing the Creative Process |
3 |
| MKT 9737 |
Marketing Analytics |
3 |
| MKT 9738 |
Web Analytics and Intelligence |
3 |
| MKT 9741 |
Marketing Analytics with Big Data |
3 |
| MKT 9742 |
Social Media Analytics |
3 |
| MKT 9764 |
Internet Marketing and Global Business |
3 |
| MKT 9782 |
Search Engine Marketing |
1.5 |
| MKT 9783 |
Social Media Marketing |
1.5 |
| MKT 9785 |
Digital Marketing Strategy |
3 |
| MKT 9794 |
Special Topics in Digital Marketing |
1.5 |
| MKT 9795 |
Special Topics in Digital Marketing |
3 |
| Choose up to 6 credits from any 9000-level courses in the Department of Marketing and International Business, including the following STA/CIS courses. |
| CIS 9340 |
Principles of Database Management Systems |
3 |
| STA 9661 |
Multivariate Statistics for Business Analytics |
3 |
| STA 9700 |
Applied Regression Analysis |
3 |
| STA 9705 |
Multivariate Statistical Methods |
3 |
| STA 9750/ OPR 9750 |
Software Tools for Data Analysis |
3 |
Marketing Analytics Concentration
Marketing depends on good analytical skills and ability to develop actionable insights from data. The Marketing Analytics concentration in the MS program provides you with the tools to handle data from traditional and digital sources and use that information to make sound strategic decisions.
Total credits will range from 30 (no preliminary courses required) to 33 (all preliminary courses required).
This curriculum is effective for students entering in Fall 2022. Students who entered prior to Fall 2022
should review the Graduate Bulletin or contact a program advisor to confirm their degree requirements.
Required Courses (15 credits)
|
Credits
|
| BUS 9551 |
Business Communication I |
1.5 |
| MKT 9702 |
Marketing Research |
3 |
| MKT 9703 |
Data-Driven Marketing Management |
3 |
| MKT 9716 |
Consumer Behavior |
3 |
| MKT 9737 |
Marketing Analytics |
3 |
| MKT 9759 |
Marketing Consulting Practicum |
1.5 |
Elective Courses (15 credits)
Choose a minimum of 9 credits from the following:
|
| MKT 9728 |
Media Planning in the Digital World |
3 |
| MKT 9738 |
Web Analytics and Intelligence |
3 |
| MKT 9740 |
Data-driven Marketing Strategy |
3 |
| MKT 9741 |
Marketing Analytics with Big Data |
3 |
| MKT 9742 |
Social Media Analytics |
3 |
| MKT 9780 |
Digital Marketing |
3 |
| MKT 9782 |
Search Engine Marketing |
1.5 |
| MKT 9783 |
Social Media Marketing |
1.5 |
| MKT 9785 |
Digital Marketing Strategy |
3 |
| MKT 9796 |
Special Topics in Marketing Analytics |
1.5 |
| MKT 9797 |
Special Topics in Marketing Analytics |
3 |
| STA 9661 |
Multivariate Statistics for Business Analytics
Prerequisite: STA 9708 – Applied Statistical Analysis for Business Decisions |
3 |
| Choose up to 6 credits from any 9000-level course in the Department of Marketing and International Business. Students can choose from the following: |
| CIS 9467 |
Business Modeling with Spreadsheets |
3 |
| CIS 9660 |
Data Mining for Business Analytics
Prerequisite: STA 9708 – Applied Statistical Analysis for Business Decisions and CIS 9650 Programming for Analytics |
3 |
| STA 9700 |
Applied Regression Analysis
Prerequisite: STA 9708 – Applied Statistical Analysis for Business Decisions |
3 |
| STA 9705 |
Multivariate Statistical Methods |
3 |
| STA 9750/ OPR 9750 |
Software Tools for Data Analysis |
3 |
International Business Concentration
In today’s global economy, marketing professionals must understand and anticipate the opportunities available throughout the world and incorporate them into their strategies. A concentration in International Business provides students with the skills to design and implement an organization’s global marketing strategy. For example, students will learn how culture, differences in consumer behavior, trade policies and logistics influence business.
Total credits will range from 30 (no preliminary courses required) to 33 (all preliminary courses required).
This curriculum is effective for students entering in Fall 2024. Students who entered prior to Fall 2024 should review the Graduate Bulletin or contact a program advisor to confirm their degree requirements.
Required Courses (15 credits)
|
Credits
|
| BUS 9551 |
Business Communication I |
1.5 |
| IBS 9800 |
The Multinational Enterprise and Global Markets |
3 |
| MKT 9702 |
Marketing Research |
3 |
| MKT 9703 |
Data-Driven Marketing Management |
3 |
| MKT 9716 |
Consumer Behavior |
3 |
| MKT 9759 |
Marketing Consulting Practicum |
1.5 |
Elective Courses (15 credits)
Choose 15 credits from the list below:
|
| IBS 9761 |
Emerging Markets and the International Business Environment |
3 |
| IBS 9767 |
Global Firms, Cultures and Governments |
3 |
| IBS 9769 |
Developing a Global Mindset |
3 |
| IBS 9793 |
Special Topics in International Business |
3 |
| MKT 9764 |
Internet Marketing and Global Business |
3 |
| MKT 9766 |
International Marketing Management |
3 |
| MKT 9774 |
International Logistics |
3 |
| COM 9656/ IBS 9756 |
International Business Communications |
3 |
| MGT 9870 |
International Comparative Management |
3 |
Students are encouraged to complete internships, but they cannot be counted as credits towards the MS degree.
Visa Extension for STEM International Students
The MS in Marketing (Digital Marketing and Marketing Analytics Concentrations) conforms to the U.S. Department of Homeland Security’s STEM (Science, Technology, Engineering, Math) program that qualifies eligible international graduates on student visas for an optional practical training extension of 24-months. Find out more here.
Graduate Admissions
Address: 151 E. 25th St. Room 820 (between Lexington and Third Avenues)
Phone: (646) 312-1300
Fax: (646) 312-1301
Website: Graduate Admissions
American Express, AT&T, CBS, Consumer Reports, NBC Universal, New York Life, Pfizer, Target, Unicef, Weill Cornell Medicine
Brand Sales Planner, Marketing Manager, Senior Marketing Manager, Product Development Manager, Marketing Analyst, Research Manager, SEO Analyst, Marketing Coordinator, Business Analyst