Discover the power of marketing—the force that fuels successful brands and organizations in today’s fast-evolving digital world. Today’s marketers blend data-driven insight, creative thinking, and strategic judgment to design and execute initiatives that drive organizational success in a constantly shifting business landscape. This program features the same renowned faculty and academically rigorous, real-world curriculum as our New York City–based MS in Marketing program.
Gain hands-on experience with cutting edge digital marketing and marketing analytics tools and platforms, including Google AdWords, SEMRush, Rose.Ai, Altair AI Studio and more.
Zicklin’s Online MS in Marketing provides a strong foundation in modern marketing principles, preparing you to navigate an evolving marketplace. The flexible online format is designed to fit your schedule and support long-term career success. You will have access to career support from Zicklin’s Graduate Career Management Center (GCMC), and other campus-based resources such as the Baruch College Library. No prior experience in digital marketing is required to apply.
Zicklin is proud to be a leader in providing superior undergraduate, graduate, and executive business education for the twenty-first century. The Zicklin School is accredited by the Association to Advance Collegiate Schools of Business (AACSB).
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Specialized Concentrations
Specialize in digital marketing or marketing analytics with a curriculum that is closely tied to business practices, reflecting the rapid changes in technologies and skill sets.
Flexible Class Schedule
Courses are delivered fully asynchronously so that they are available to you at your convenience.
Value
Receive an affordable Master’s degree from a business school ranked as one of the best in the nation by U.S. News & World Report.
World-Renowned Faculty
Learn from faculty who are world-recognized marketing experts and from professionals with deep real-world experience.
Admissions
No prior experience in marketing required
The admissions committee holistically evaluates all required application documents, including academic transcripts, resume, essays, and letters of recommendation.
GMAT/GRE is optional.
Curriculum
Digital Marketing Concentration
Preliminary Course (3 credits)
Students with appropriate academic background will be able to reduce the number of preliminary requirement credits.
STA 9708 is waived based on 6-credits of prior coursework in statistics with a minimum grade average of B-, within 5 years prior to entering the MS program.
Advances in Internet technologies, digitization and social networking are transforming business interactions with customers and partners. The concentration in Digital Marketing provides you with cutting-edge strategic and analytical skills to thrive in a digital environment. You will learn the necessary technical foundations to become a leader digital marketing efforts in a modern business world.
Total credits will range from 30 (no preliminary courses required) to 33 (all preliminary courses required).
Students who entered prior to Fall 2025 should review the Graduate Bulletin or contact a program advisor to confirm their degree requirements..
STA 9708 is waived based on 6-credits of prior coursework in statistics with a minimum grade average of B-, within 5 years prior to entering the MS program.
Advances in Internet technologies, digitization and social networking are transforming business interactions with customers and partners. The MS concentration in Digital Marketing provides you with cutting-edge strategic and analytical skills to thrive in a digital environment. You will learn the necessary technical foundations to become a leader digital marketing efforts in a modern business world.
Total credits will range from 30 (no preliminary courses required) to 33 (all preliminary courses required).
This curriculum is effective for students entering in Fall 2025 or after. Students who entered prior to Fall 2025 should review the Graduate Bulletin or contact a program advisor to confirm their degree requirements.
Gain hands-on experience with cutting edge digital marketing and marketing analytics tools and platforms, including Google AdWords, SEMRush, Rose.Ai, Altair AI Studio and more.