Zicklin Undergraduate Programs

Marketing Management BBA

More than any other business discipline, marketing deals with customers. Indeed, the heart of Marketing is building relationships with customers. Anyone involved with any facet of Marketing is concerned with providing customers with value and satisfaction. The concern is always with managing and improving current customer relationships and developing new relationships. This is accomplished by learning about and understanding customer needs and, in turn, developing products and services that respond to these needs while, at the same time, providing superior value.

The Allen G. Aaronson Department of Marketing and International Business offers a wide variety of courses to meet the specific career orientations of students interested in any facet of the marketing process.

For a major in Marketing Management, students are required to have 24 credits (eight courses) beyond Marketing 3000. Core and elective requirements are based on track as listed below. All courses offered by the department are available as electives (beyond the core).

The Department of Marketing and International Business has five distinct tracks:

Advertising and Marketing Communications Track
Digital Marketing Track
General Marketing Track
International Marketing Track
Marketing Analytics Track