Graduate Advisement Hub

Zicklin School of Business

MS Marketing Course Recommendations

    • The required marketing core courses (MKT 9703 Data-Driven Marketing Management, MKT 9702 Marketing Research, MKT 9716 Consumer Behavior, and MKT 9759 Marketing Consulting Practicum) are the same for all marketing concentrations and are generally offered every Fall/Spring semester.
    • MKT 9702 Market Research has the preliminary course: STA 9708 as a prerequisite.
      • Students who are required to complete STA 9708 should prioritize taking it within the first two semesters.
    • MKT courses are not generally offered in Summer.
Waiver Criteria for Preliminary Statistics Course