Credit Range: 30-33
Average Time to Completion: 2 years
Online MS Advisor
Keisha Lewars, Associate Director, Graduate Online Programs
Danielle Taira, Academic Advisor Assistant, Graduate Online Programs
Email: zicklinonlinegradadvising@baruch.cuny.edu
Online MS Marketing Faculty Advisor
Dr. Chul Kim
Email: chul.kim@baruch.cuny.edu
30 – 33 Total Credits:
3
|
Preliminary Credits (STA 9708)* |
15
|
Required Credits |
9
|
Elective Concentration Credits |
6
|
Elective Credits |
➤ New Online MS Marketing students
- Online students will have an “Zicklin Online Programs” hold on their records. Students must attend an advisement session with the online advising team before this hold can be removed and before you are permitted to register for classes.
- After the advisement session, students will receive an email with course information.
CURRENT ONLINE MS MARKETING CURRICULUM
Preliminary Course & Waiver Criteria (3 credits)
-
- MS students will receive an email from the advising team with more specific information related to your program requirements.
- New students should note that evaluations will be sent to the same email address that you used to apply to your degree program.
- Students with appropriate academic background will be able to reduce the number of credits in preliminary requirements.
| Course |
Title |
Credits |
| STA 9708 |
Managerial Statistics |
3 |
Waiver Criteria for STA 9708 Preliminary Requirement:
STA 9708 is waived based on completion of 6 credits of undergraduate statistics, with a minimum grade average of B-, within 5 years of entering the MS program.
Students must meet both the letter grade and time limit requirement.
➤ Degree Map
The degree map is a suggested term-by-term sample course schedule.
Required course order is determined by Graduate Programs, and the class offerings could change.
Digital Marketing Concentration (STEM): Fall Entry
Online MS Marketing – Digital Marketing (STEM)
Total credits if preliminary course REQUIRED: 33 credits
Total credits if preliminary course WAIVED: 30 credits
FIRST YEAR:
FALL 1
|
SPRING 1
|
SUMMER 1
|
|
MKT 9703
Required Course
|
3 cr |
MKT 9716
Required Course
|
3 cr |
MKT 9702
Required Course
|
3 cr |
|
MKT 9780
Required Course
|
3 cr |
STA 9708
Preliminary Course
|
3 cr |
Elective Course
|
3 cr |
|
BUS 9551
Required Course
|
1.5 cr |
Elective Course
|
3 cr |
|
|
SECOND YEAR:
FALL 2
|
SPRING 2
|
|
|
|
Elective Course
|
3 cr |
Elective Course
|
3 cr |
|
|
|
Elective Course
|
3 cr |
MKT 9759
Required Course
|
1.5 cr |
|
|
Digital Marketing Concentration (STEM): Spring Entry
Online MS Marketing – Digital Marketing (STEM)
Total credits if preliminary course REQUIRED: 33 credits
Total credits if preliminary course WAIVED: 30 credits
FIRST YEAR:
SPRING 1
|
SUMMER 1
|
FALL 1
|
|
MKT 9703
Required Course
|
3 cr |
MKT 9702
Required Course
|
3 cr |
MKT 9780
Required Course
|
3 cr |
|
STA 9708
Preliminary Course
|
3 cr |
Elective Course
|
3 cr |
Elective Course
|
3 cr |
|
BUS 9551
Required Course
|
1.5 cr |
|
|
Elective Course
|
3 cr |
SECOND YEAR:
SPRING 2
|
FALL 2
|
|
|
MKT 9716
Required Course
|
3 cr |
MKT 9759
Required Course
|
1.5 cr |
|
|
| Elective Course |
3 cr |
Elective Course |
3 cr |
|
|
Marketing Analytics Concentration: Fall Entry
Online MS Marketing – Marketing Analytics
Total credits if preliminary course REQUIRED: 33 credits
Total credits if preliminary course WAIVED: 30 credits
FIRST YEAR:
FALL 1
|
SPRING 1
|
SUMMER 1
|
|
MKT 9703
Required Course
|
3 cr |
MKT 9716
Required Course
|
3 cr |
MKT 9702
Required Course
|
3 cr |
|
MKT Elective
|
3 cr |
STA 9708
Preliminary Course
|
3 cr |
MKT Elective
|
3 cr |
|
BUS 9551
Required Course
|
1.5 cr |
MKT Elective
|
3 cr |
|
|
SECOND YEAR:
FALL 2
|
SPRING 2
|
|
|
|
MKT 9737
Required Course
|
3 cr |
Elective Course
|
3 cr |
|
|
|
Elective Course
|
3 cr |
MKT 9759
Required Course
|
1.5 cr |
|
|
Marketing Analytics Concentration: Spring Entry
Online MS Marketing – Marketing Analytics
Total credits if preliminary course REQUIRED: 33 credits
Total credits if preliminary course WAIVED: 30 credits
FIRST YEAR:
SPRING 1
|
SUMMER 1
|
FALL 1
|
|
MKT 9703
Required Course
|
3 cr |
MKT 9702
Required Course
|
3 cr |
MKT 9737
Required Course
|
3 cr |
|
STA 9708
Preliminary Course
|
3 cr |
MKT Elective
|
3 cr |
MKT Elective
|
3 cr |
|
BUS 9551
Required Course
|
1.5 cr |
|
|
MKT Elective |
3 cr |
SECOND YEAR:
SPRING 2
|
FALL 2
|
|
|
|
MKT 9716
Required Course
|
3 cr |
Elective Course
|
3 cr |
|
|
|
Elective Course
|
3 cr |
MKT 9759
Required Course
|
1.5 cr |
|
|
➤ Important Registration Information
- All courses in the online program follow a 7-week format with online asynchronous course modality.
- Required courses must be completed through the online program.
- Students can take electives offered within the 14-week traditional program, but advisor approval is required.
- Review the 7-week academic calendar for dates and deadlines.
Academic Calendar
➤ Academic Program Overview & Expectations
- Class commitment – about 20 hours per course per week (includes time to task for completing readings, assignments & coursework).
- Students may have coursework to complete before the first-class meeting.
- Courses may have groupwork components.
- Coursework includes weekly assignments, projects and/or exams.
- Timeframe may be provided for exam completion.
- Virtual faculty office hours.
- Be sure to review the 7-Week 1 and 7-Week 2 dates and deadlines for all semesters, including Summer.
