Graduate Advisement Hub

Zicklin School of Business



Online MS Marketing – Digital Marketing

30 – 33 Total Credits:
3
Preliminary Credits (STA 9708)*
15
Required Credits
9
Elective Concentration Credits
6
Elective Credits
➤ New Online MS Marketing students

  • Registration is facilitated by the advising team. Students will receive a registration email containing instructions to complete the registration survey. Upon completing the survey, students will be officially enrolled in their courses.
  • The courses for the online program are not visible on the schedule. Therefore, if you register without assistance from Graduate Programs, you may enroll in the wrong courses.
  • Online Marketing students will have an advising stop placed on their records, which will only prevent students from making schedule adjustments.
  • Schedule changes will be made in consultation with an advisor.

Current ONLINE MS Marketing Curriculum

➤ Degree Map

The degree map provides a recommended course schedule, offering term-by-term guidance for your academic journey. All courses in the online program follow a 7-week format, with one course beginning at the start of the semester (first 7 weeks) and another beginning mid-semester (second 7 weeks). 

OMKT Degree Map - Fall Entry
OMKT Degree Map - Spring Entry

➤ Important Registration Information

  • Both Required and Concentration courses must be completed through the online program.
  • Students can take up to 6 credits of electives within the 14-week traditional program. Request must be submitted for approval.
  • **BUS 9551 Business Communication is offered both Fall, Spring & Summer. Students only need to enroll in this course once. 
➤ Academic Program Overview & Expectations

  • Asynchronous Course Modality.
  • Designed to be completed in 2 years.
  • Class commitment – 19 hours per course per week (includes time to task for completing readings, assignments & coursework).
  • All courses will have groupwork components.
  • Coursework includes weekly assignments, projects and exams.
  • Timeframe provided for exam completion.
  • Virtual faculty office hours.