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Can the Market Fix the Market? Purpose Driven Movements in Latin America

April 15 at 12:00 pm - 2:15 pm EDT


B Corporations are nonprofit organizations that developed in the United States and Canada in 2006 with the goal of redefining the meaning of success in business: to solve social and environmental problems through products and services, thus using business as a force for good.

Join us as we welcome Maria Emilia Correa, a founder of Sistema B in Latin America. Maria will discuss Sistema B and B corporations as well as the purpose-driven movements taking place in Latin America. Sistema B’s proposal points to an economy that can create value for our civilization and our planet by promoting forms of economic organization that can be measured by the simultaneous well-being of people, societies and the Earth and with short and long-term considerations.

About the Speaker:

Maria Emilia Correa is a co-founder of Sistema B and director of Academia B.

She has dedicated her professional life to promoting business as a positive force for a better world. Correa was selected as one of the 30 most influential intellectuals in Ibero-America in 2017 by EsGlobal, and was elected a Fellow of the Advanced Leadership Initiative at Harvard in 2019. Visiting professor at several universities and frequent presenter at international seminars, her writings have appeared in recognized publications. Member of the jury of the 2016 Global Rolex Award, she is an impact investor in Empresas B. Correa is member of the board of Crepes & Waffles and of Fundación Bancolombia, in Colombia, and of Grupo Córpora and BallonLatam in Chile.



12:00 pm – Registration and Lunch Networking Reception

12:45 pm – Presentation


Complimentary pre-registration is required to attend this program. Register online, by phone or e-mail:


April 15
12:00 pm - 2:15 pm


Baruch College – Library Building Room 750-760
151 East 25 Street
New York, NY 10010 United States


Zicklin Center for Corporate Integrity