Ethics in Brand Licensing

Free
February 11, 2020 at 12:00 pm - 2:00 pm EST
Baruch College, Veritcal Campus Building, Room 14-220, New York, NY, 10010

About the Program:  What do Beatles t-shirts and Disney coffee mugs have in common?  Both tell the story of brand licensing! Brand licensing is the process by which brand owners allow other businesses to use their trademarked creations. Brand owners and their licensees face ethical and legal challenges when deciding to license a specific brand … Continue reading Ethics in Brand Licensing