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Mitsui Lunchtime Forum: Try, Fail, Try Again: How Baruch-Student-Turned-CEO Seth Besmertnik Learned from Failure to Build a $500M Business

February 14 at 12:30 pm - 1:45 pm EST

Please join us for the next Mitsui USA Lunchtime Forum scheduled for Tuesday, February 14 from 12:30 – 1:45 pm taking place in the Library Building, 7th floor rm 750 with speaker Seth Besmertnik, CEO and founder, Conductor. 

Seth Besmertnik is the CEO and founder of Conductor, an organic marketing technology company focused on their people-first culture and mission to turn marketing into a force for good. Since founding Conductor, Seth has led the company through multiple financing rounds and extraordinary growth, including Conductor’s successful spin-out from WeWork in 2019. Conductor has been nationally recognized as a best place to work for eight years running, and Seth was named Marketing Technology CEO of the year in 2019. Conductor was named a Leader in the Forrester Wave for SEO platforms and is rated #1 on TrustRadius and G2 by enterprise marketers. Their forward-thinking customers include global and emerging enterprise brands such as Citibank, Whole Foods, and Microsoft. Seth speaks at industry events and universities as an expert in customer-first marketing, people-first culture, and entrepreneurship. Watch his most recent keynote, follow him on Twitter, or get to know him better on Instagram. Read his viewpoint on a variety of topics — including modern leadership, the power of organic marketing, and more — here.


Mitsui Lunchtime Forum; Seth Besmertnik


February 14
12:30 pm - 1:45 pm EST


Baruch College – Library Building Room 750-760
151 East 25 Street
New York, NY 10010 United States
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Weissman Center for International Business