The Ethics of Influencers

Free
March 16, 2020 at 12:00 pm - 2:00 pm EDT
Baruch College – Library Building Room 750-760, New York, NY, 10010

About the Program:  Using Influencers has become one of the hottest trends in marketing.  In 2018, 81% of marketers reported that using influencers as part of their marketing plan was an effective strategy. But there are all sorts of ethical issues associated with this trend that must be understood and carefully addressed.  For example, there … Continue reading The Ethics of Influencers