Ana Valenzuela, PhD, is Professor of Marketing and Director of Outreach at the Allen G. Aaronson Department of Marketing and International Business, Zicklin School of Business, Baruch College. She has also served as a faculty member at the Haas School of Business (UC Berkeley), INSEAD, Santa Clara University, China-Europe International Business School, Hong Kong Science and Technology University, Singapore Institute of Management, San Francisco State University, Universitat Pompeu Fabra, and Instituto de Empresa. Dr. Valenzuela holds a PhD from University of Madrid, Autonoma and an MBA from Georgetown University. She began her professional career with AC Nielsen as a marketing consultant for multicountry projects dealing with consumer goods markets, and also conducted marketing research for PubliEspana (TV5), The Advisory Board Company, Hello America, and the International Monetary Fund (IMF). A member of several consumer insight think tanks, Valenzuela is a frequent keynote speaker on topics related to consumer psychology and in-store strategies. Her articles on behavioral decision making and cross-cultural consumer behavior have been published in numerous leading journals, including the Journal of Consumer ResearchJournal of Consumer PsychologyJournal of MarketingJournal of Marketing ResearchOrganizational Behavior and Human Decision Processes, and International Marketing Review.