- Allen G. Aaronson Department of Marketing & International Business
- (646) 312-3341
Andreas (Andy) Grein, PhD, is Professor of Marketing and International Business at Baruch College. He has worked briefly in personnel recruitment and the pharmaceutical industry as well as extensively in the delivery of graduate programs in the Zicklin School of Business, and has taught overseas in Austria, France, Hong Kong, Singapore, and Taiwan. His research interests encompass marketing strategies in the automobile industry, international advertising, the changing patterns of national competitiveness, and ethics in international marketing. Dr. Grein has published in numerous journals, including the Journal of International Business Studies, the Journal of International Marketing, the Journal of Macromarketing, and the Journal of Current Issues and Research in Advertising. He earned his MIB (Master of International Business) from the University of South Carolina and his PhD from New York University. Grein was the recipient of the Baruch College Presidential Award for Distinguished Teaching in 2008 and has also received teaching awards from the Zicklin School of Business and NYU.
Komissarova, T. Grein, A. (2011). The Impact of Market Reforms and Economic Conditions on Marketing in Russia. International Studies of Management and Organization. 41(4): 51-64.
Grein, A., Sethi, S. Prakash, Tatum, L. (2010). A Dynamic Analysis of Country Clusters, the Role of Corruption, and Implications for Global Firms. East-West Journal of Economics & Business,13(2), 33-60.
Laud, R., Grein, A., Nachum, L. (2009). Gaining Advantage Through Global Learning Hubs. Journal of Practical Global Business,9(1), 19-41.
Gould, S. J., Grein, A. (2009). Think Glocally, Act Glocally: A Culture-centric Comment on Leung et al. Journal of International Business Studies,40(2), 237-254.
Laud, R., Grein, A., Nachum, L. (2008). Learning from Global Cities. MIT Sloan Management Review,49(4), 10-11.
Grein, A., Gould, S. J. (2007). Voluntary Codes of Ethical Conduct: Group Membership Salience and Globally Integrated Marketing Communications Perspectives. Journal of Macromarketing,27(3), 289-302.
PSC-CUNY Research Award, 1996-97.
Beta Gamma Sigma Award for Teaching Excellence, Baruch College School of Business, 1996.
New York University Certificate of Excellence in Teaching, 1993.
Social Sciences and Humanities Research Council of Canada Doctoral Fellowship, 1990-93.