Andreas (Andy) Grein, PhD, is Professor of Marketing and International Business at Baruch College. He has worked briefly in personnel recruitment and the pharmaceutical industry as well as extensively in the delivery of graduate programs in the Zicklin School of Business, and has taught overseas in Austria, France, Hong Kong, Singapore, and Taiwan. His research interests encompass marketing strategies in the automobile industry, international advertising, the changing patterns of national competitiveness, and ethics in international marketing. Dr. Grein has published in numerous journals, including the Journal of International Business Studies, the Journal of International Marketing, the Journal of Macromarketing, and the Journal of Current Issues and Research in Advertising. He earned his MIB (Master of International Business) from the University of South Carolina and his PhD from New York University. Grein was the recipient of the Baruch College Presidential Award for Distinguished Teaching in 2008 and has also received teaching awards from the Zicklin School of Business and NYU.