Chaoqun Deng, PhD is an Assistant Professor of Information Systems at the Zicklin School of Business, Baruch College. She earned her doctoral degree in information systems from Rensselaer Polytechnic Institute in Troy, New York. Her research interests center on the intersection of social media, sharing economy and firm strategies. In particular, her research utilizes theories from information systems and marketing to examine managerial response strategies to customer reviews in online digital platforms by using machine learning (e.g. deep learning) and natural language processing techniques. She has published five journal papers, including in Information Systems Research, Strategic Management Journal and Journal of Management Studies, and has two requested revisions from premier journals. She has presented her work multiple times at major conferences in Information Systems and Management, leading to ten publications in major conference proceedings. She has taught various topics in Information Systems. Before joining Baruch College, she was an Assistant Professor of Information Systems at the Trulaske College of Business, University of Missouri.