- Allen G. Aaronson Department of Marketing & International Business
- (646) 312-3282
Daniel J. Howard and Charles Gengler “Emotional Contagion Effects on Product Attitudes,” Journal of Consumer Research, Vol. 28, No. 2, pp189-201
Daniel J. Howard, Roger Kerin, and Charles Gengler “The Effects of Brand Name Similarity on Brand Source Confusion: Implications for Trademark Infringement,” Journal of Public Policy and Marketing, Vol. 19, No. 2, pp250-264.
Charles Gengler, Michael Mulvey and Janet Oglethorpe, “A Means-End Analysis of Infant Feeding Behavior,” Journal of Public Policy and Marketing, Vol. 18, No. 2, pp172-188.
Thomas J. Reynolds, Charles Gengler, and Daniel J. Howard, “A Means-End Analysis of Brand Persuasion Through Advertising,” International Journal of Research in Marketing, Vol. 12, No. 3, pp257-266.
Daniel J. Howard, Charles Gengler and Ambuj Jain, “What’s in a Name? A Complimentary Means of Persuasion,” Journal of Consumer Research, Vol. 22, No. 2, pp200-211.