Chul Kim is an Assistant Professor in Marketing at Baruch College, City University of New York (CUNY). His research priority is to provide counterfactual insights regarding social media and digital marketing by utilizing Bayesian methods and dynamic structural models. His current studies explore the dynamics of crowd-fundraising and the Billboard Effect of online travel agencies. He received his Ph.D. in Management Engineering from KAIST Business School with a focus on Marketing. He was a postdoctoral research fellow and lecturer in Marketing at the University of Maryland. He also has a professional experience as a Data Scientist at Samsung. He was responsible for developing Samsung’s proprietary global demand forecasting models for smartphones.