Cliff Wymbs is an Associate Professor of International Business at Baruch College, City University of New York and was formerly Executive Director of Undergraduate Programs at its Zicklin School of Business. He holds a Ph.D. in International Business from Rutgers University, an Executive M.B.A. from Columbia University, a M.S. in Agricultural Economics from Rutgers University and a B.A. in Economics from Rutgers College. Professor Wymbs’ work has been featured in: The Journal of International Business Studies; Transnational Corporations; Academy of International Business – Insights; Journal of Marketing Education; and Technological Forecasting and Social Change. He has provided research results to the O.E.C.D., NPR, USA Today, and Crain’s New York Business organizations. Dr. Wymbs also has led the expansion of education programs at Baruch with the creation of the International Business BBA degree, the introduction of the Digital Marketing Track and has guided the creation of the data analytics tracks. Prior to joining Baruch, Dr. Wymbs had been president of his own international management company, has done corporate strategic planning for AT&T, and commodity forecasting for Hershey Foods.