- Associate Professor
- Allen G. Aaronson Department of Marketing & International Business
- (646) 312-3299
Cliff Wymbs is an Associate Professor of International Business at Baruch College, City University of New York and was formerly Executive Director of Undergraduate Programs at its Zicklin School of Business. He holds a Ph.D. in International Business from Rutgers University, an Executive M.B.A. from Columbia University, a M.S. in Agricultural Economics from Rutgers University and a B.A. in Economics from Rutgers College. Professor Wymbs’ work has been featured in: The Journal of International Business Studies; Transnational Corporations; Academy of International Business – Insights; Journal of Marketing Education; and Technological Forecasting and Social Change. He has provided research results to the O.E.C.D., NPR, USA Today, and Crain’s New York Business organizations. Dr. Wymbs also has led the expansion of education programs at Baruch with the creation of the International Business BBA degree, the introduction of the Digital Marketing Track and has guided the creation of the data analytics tracks. Prior to joining Baruch, Dr. Wymbs had been president of his own international management company, has done corporate strategic planning for AT&T, and commodity forecasting for Hershey Foods.
“Department Names with ‘International’ in Them.” (with J. Boddewyn). Academy of International Business – Insights. 4 (1) , 11-12. 2004
“Telecommunications, An Instrument of Radical Change for Both the 20th and 21st Centuries.” Technological Forecasting & Social Change: 2004, 71 (7), 685-703
“On the Persistence of Lackluster demand – The History of The Video Phone.” (with S. Schnaars). Technological Forecasting & Social Change. 71 (3). 197-216. 2004.
“Digital Technology in the Teaching of International Business: Is a Tradeoff Between Richness and Reach Required?” (with H. Kijne). Journal of Teaching International Business, 14 (1) 29-40. 2003
“How US Public Utility Multinational Corporations Differ From Their Domestic Counterparts.” Transnational Corporations. 11 (2). 35-68. 2002.
“The Evolutionary Pattern of Modality Choice by U.S. Public Utility Firms Entering Europe.” Journal of High Technology Management, 13, 87-105. 2002.
“The Challenge of Electronic Markets for International Business Theory” (with J. Dunning). International Journal of the Economics of Business, 8 (2): 273-301, 2001.
“How Electronic Commerce Is Transforming and Internationalizing the Service Industries.” Journal of Services Marketing, 14 (6): 463-78, 2000.
“The Impact of the Information Revolution on the Global Corporation.” In Information, Innovation, and Impacts, edited by J. DeLaMoth and G. Paquet, pp. 195-220. Boston: Kluwer Academic Publishers, 2000.
Selected for University-wide 2001 Teaching Excellence Award.
Zicklin Fellow in Marketing, 1999-2000.
Research Grant, Statistics Canada, 1999.
Member, Beta Gamma Sigma, Columbia University.
Henry Rutgers Scholar, Rutgers University.