- Assistant Professor
- Allen G. Aaronson Department of Marketing & International Business
Diogo Hildebrand is an Assistant Professor of Marketing. Prior to joining Baruch, Diogo was an Assistant Professor of Marketing at Grenoble Ecole de Management (France), where he also served as the Program Director of the MSc Digital Business. Diogo holds a PhD in Management from the Graduate Center, City University of New York (USA). His research focuses on consumer motivation, specifically on the context of eating behavior, financial decision making, and consumer ethical behavior. His work has been published in leading academic journals including the Journal of Consumer Research and the Journal of Public Policy and Marketing. This research has important implications for the design of effective marketing strategies on food marketing, financial products, and corporate social responsibility. Professor Diogo teaches courses on Marketing Management, Market Research, and Digital Analytics.
Hildebrand, D., R. Dustin Harding, & Rhonda Hadi (2019). Culturally Contingent Cravings: How Holistic Thinking Influences Consumer Responses to Food Appeals. Journal of Consumer Psychology, 29(1), 39-59.