​Eleonora Curlo graduated with a Laurea in Economics at the Universita’ Bocconi of Milan (Italy). She earned a MS in Social Sciences from the California Institute of Technology and a PhD in Marketing from the University of Maryland, College Park. Her interests include the ethics of consumer behavior, advertising, and the semiotics of garbage. She has published in Psychology and Marketing, International Journal of Research in Advertising, Journal of Business Ethics, and elsewhere. She teaches courses in Marketing Research, Consumer Behavior, Marketing Management, and Persuasion. Before joining Baruch College she taught at the University of Maryland, in Milan, and in Madrid.