- Associate Professor
- Allen G. Aaronson Department of Marketing & International Business
- (646) 312-3295
Eleonora Curlo graduated with a Laurea in Economics at the Universita’ Bocconi of Milan (Italy). She earned a MS in Social Sciences from the California Institute of Technology and a PhD in Marketing from the University of Maryland, College Park. Her interests include the ethics of consumer behavior, advertising, and the semiotics of garbage. She has published in Psychology and Marketing, International Journal of Research in Advertising, Journal of Business Ethics, and elsewhere. She teaches courses in Marketing Research, Consumer Behavior, Marketing Management, and Persuasion. Before joining Baruch College she taught at the University of Maryland, in Milan, and in Madrid.
Marketing Strategy, Product Safety, and Ethical Factors in Consumer Choice, Journal of Business Ethics, 21(1): 37-48.
Product Use Goals and Attitudinal Response to Ads, (with Robert Ducoffe) Journal of Current Issues and Research in Advertising, 20 (1), 19-32.
Ad Processing and Persuasion: The Role of Brand Identification, (with Robert Chamblee) Psychology and Marketing, 15 (3), 279-299.
Cognitive Pathology and Moral Choice in Managers, (with Alan Strudler) Business Ethics Quarterly, in press, 7(4), 27-39.
Causal Inference as a Cognitive Strategy, (with Alan Strudler) Journal of Experimental and Theoretical Artificial Intelligence, 5(1), 57-71.
PSC-CUNY Grant 1995-97.