- Allen G. Aaronson Department of Marketing & International Business
- (646) 312-3092
A full professor and senior faculty member of the Allen G. Aaronson Department of Marketing and International Business in the Zicklin School at Baruch College, City University of New York, with expertise in strategy; currently serving as Director of the Zicklin Undergraduate Honors Program, an honors program open to an small and select group of students with a minimum GPA of 3.6 in the Zicklin School of Business; Formerly served as Associate Dean for Academic Affairs in the Zicklin School and Executive Officer of the Doctoral Program in Business at The Graduate School of the City University of New York.
The Influence of Processing Conversational Information on Inference and Memory. Journal of Consumer Research, 19 (1): 83-92, 1992.
Professional Selling: An Interpersonal Approach (with G. Soldow). New York: Macmillan, 1991.
A Rules-Based Approach to Competitive Interaction (with G. Soldow). Journal of Marketing, 52: 63-74, Spring 1988.
Information Theory and Communication Rules in the Context of Interpersonal Communication. In Information and Behavior, edited by B. Rubin. Transaction Books, 1988.
Relational Communication: Form versus Content in the Sales Interaction (with G. Soldow). Journal of Marketing, 48: 84-93, Winter 1984.