- Allen G. Aaronson Department of Marketing & International Business
- (646) 312-3289
Diffusion Strategy (with Dipak C. Jain), Toyo-Keizai, 2004 (forthcoming).
Basic Marketing Research (with T. Ueda, Y. Okuse, and M. Uchida), Toyo-Keizai, 2003.
Cross-Country Analysis of Diffusion of Consumer Durables, (with Dipak Jain), Journal of Marketing, 48-54, April 1991.
New Product Development and Testing (with W. A. Henry and M. A. Menasco), Lexington Books, 1989.
Integration and Responsiveness: Marketing Strategies of Japanese and European Automobile Manufacturers (with Andreas F. Grein and C. Samuel Craig). Journal of International Marketing, 9 (2): 19-50, 2001.
Time Series Analysis of Competitive Marketing Behavior (with F. M. Bass). Journal of Business Research, 43: 97-107, 1998.
PSC-CUNY Research Awards.
Faculty Development Awards, University of California, Riverside.