- Lippert Professor of Marketing
- Allen G. Aaronson Department of Marketing & International Business
- (646) 312-3297
Lauren G. Block is the Lippert Professor of Marketing. She received her Ph.D. in marketing from Columbia University. Dr. Block’s work is primarily in areas of food well-being, health-persuasion, and perceptions of product efficacy. Her research includes how best to use marketing tools, like food labeling and product packaging, to facilitate healthier food and lifestyle decisions. Current research also focuses on understanding the product-related and contextual influences that drive consumer judgments of the efficacy of pharmacological products. Her work in these areas has been published in our field’s major journals, such as Journal of Marketing, Journal of Marketing Research and the Journal of Consumer Research.
Madzharov, Adriana, Ning Ye, Maureen Morrin and Lauren Block (forthcoming), “The Impact of Coffee-like Scent on Expectations and Performance,” Journal of Environmental Psychology.
Madzharov, Adriana, Suresh Ramanathan and Lauren Block (2016), “The Halo Effect of Product Color Lightness on Hedonic Food Consumption,” The Journal of the Association for Consumer Research, 1 (4) 579-591.
Williamson, Sara, Lauren Block and Punam Keller (2016), “Of Waste and Waists: The Effect of Plate Material on Food Consumption and Waste,” The Journal of the Association for Consumer Research, 1 (1) 147-160.
Ilyuk, Veronika and Lauren Block (2016), “The Effects of Single-Serve Packaging on Consumption Closure and Judgments of Product Efficacy,” Journal of Consumer Research, 42, 858-78.
Madzharov, Adriana, Lauren Block and Maureen Morrin (2015), “The Cool Scent of Power: Effects of Ambient Scent on Consumer Preferences and Choice Behavior,” Journal of Marketing, 79, 83-96.
Ilyuk, Veronika, Lauren Block and David Faro (2014), “Is It Still Working? Task Difficulty Promotes a Rapid Wear-Off Bias in Judgments of Pharmacological Products,” Journal of Consumer Research, 41 (3) 775-793.
Mathur, Pragya, Lauren Block and Ozge Yucel-Aybat (2014), “The Effects of Goal Progress Cues: An Implicit Theory Perspective,” Journal of Consumer Psychology, 24 (4) 484-496.
Kramer, Thomas and Lauren Block (2014), “Like Mike: Ability Contagion Through Touched Objects Increases Confidence and Improves Performance,” Organizational Behavior and Human Decision Processes, 124, 215-228.
Wilcox, Keith, Lauren Block and Eric Eisenstein (2011), “Leave Home Without It? The Effects of Credit Card Debt and Available Credit on Spending,” Journal of Marketing Research, 48, (Special Issue), S78-S90.
Bagchi, Rajesh and Lauren Block (2011), “Chocolate Cake Please! Why Do We Indulge More When it Feels More Expensive?” Journal of Public Policy and Marketing, 30 (2), 292-304.
Kramer, Thomas and Lauren G. Block (2011), “Nonconscious Effects of Peculiar Beliefs on Consumer Psychology and Choice,” Journal of Consumer Psychology, 21, 101-11.
Block, Lauren G., Sonya A. Grier, Terry L. Childers, Brennan Davis, Jane Ebert, Shiriki Kumanyika, Russell N. Laczniak, Jane E. Machin, Carol M. Motley, Laura Peracchio, Simone Pettigrew, Maura Scott and Mirjam N. G. van Ginkel Bieshaar (2011) “From Nutrients to Nurturance: A Conceptual Introduction to Food Well-being,” Journal of Public Policy and Marketing, Special Issue on Transformative Consumer Research, 30 (1), 5-13. Lead article.
- Winner 2014 Thomas C. Kinnear/Journal of Public Policy & Marketing Award. This award recognizes the article that makes the most significant contribution to the understanding of marketing and public policy issues within the most recent three-year period.
Madzharov, Adriana and Lauren G. Block (2010), “The Effect of Product Unit Image on Consumption of Snack Foods,” Journal of Consumer Psychology, 20, 398-409, Lead article.
Bublitz, Melissa G., Laura A. Peracchio and Lauren G. Block (2010), “Why Did I Eat That? Perspectives on Food Decision Making and Dietary Restraint,” Journal of Consumer Psychology, 20, 239-258.
Wilcox, Keith, Beth Vallen, Lauren Block and Gavan Fitzsimons (2009), “Vicarious Goal Fulfillment: How the Mere Presence of a Healthy Option Leads to an Ironically Unhealthy Decision,” Journal of Consumer Research, 36 (3), 380-93.
Sen, Sankar and Lauren Block (2009), “Why My Mother Never Threw Anything Out: The Effects of Product Freshness on Consumption,” Journal of Consumer Research, 36 (1), 47-55.
Block, Lauren and Thomas Kramer (2009), “The Effect of Superstitious Beliefs on Performance Expectations,” Journal of the Academy of Marketing Science, 37 (2), 161-69.
Kramer, Thomas and Lauren G. Block (2008), “Conscious and Non-conscious Components of Superstitious Beliefs in Judgment and Decision-Making,” Journal of Consumer Research, 34 (6), 783-793.
Forman, Robert F. and Lauren G. Block, (2006) “The Marketing of Opioid Medications without Prescription over the Internet,” Journal of Public Policy and Marketing (Lead Article), 25 (2), 133-146.
Block, Lauren and Laura Peracchio, (2006) “The Calcium Quandary: How Consumers use Nutrition Labels for Daily Diet,” Journal of Public Policy and Marketing, 25 (2), 188-196.
Antonuk, Beth and Lauren G. Block, (2006) “The Effect of Single Serving Versus Entire Package Nutritional Information on Consumption Norms and Actual Consumption of a Snack Food” Journal of Nutrition Education and Behavior, 38(6), 365-70.
Irmak, Caglar, Lauren G. Block and Gavan J. Fitzsimons, (2005), “The Placebo Effect in Marketing: Sometimes You Just Have to Want it To Work,” Journal of Marketing Research, Vol. 42 (November), 406-409.
Williams, Patti, Gavan J. Fitzsimons and Lauren G. Block, (2004), “When Consumers Don’t Recognize ‘Benign’ Intentions Questions as Persuasion Attempts,” Journal of Consumer Research, Vol. 31 (3), 540-550.
Block, Lauren G., Vicki G. Morwitz, William P. Putsis, Jr. and Subrata K. Sen, (2002), “Assessing the Impact of Anti-Drug Advertising on Adolescent Drug Consumption: Results from a Behavioral Economic Model?” American Journal of Public Health, Vol. 92, 1346-1351.
Menon, Geeta, Lauren G. Block and Suresh Ramanathan, (2002), “We’re At As Much Risk As We Are Led to Believe: Effects of Message Cues on Judgments of Health Risk,” Journal of Consumer Research, Vol. 28, No. 4, 533-549.
Block, Lauren G. and Vicki G. Morwitz (1999), “Shopping Lists as an External Memory Aid for Grocery Shopping: Influences on List Writing and List Fulfillment,” Journal of Consumer Psychology, Vol. 8, No. 4, 343-375.
Keller, Punam Anand and Lauren G. Block (1997), “Vividness Effects: A Resource Matching Perspective,” Journal of Consumer Research, Vol. 24, No. 3 (December), 295-304.
Block, Lauren G. and Punam Anand Keller (1997), “The Effects of Self-Efficacy and Vividness on the Persuasiveness of Health Communications,” Journal of Consumer Psychology, Vol. 6, No. 1, 31-54.
Keller, Punam Anand and Lauren G. Block (1996), “Increasing The Persuasiveness of Fear Appeals: The Effect of Arousal and Elaboration,” Journal of Consumer Research, Vol. 22, No. 4 (March), 448-59.
Block, Lauren G. and Punam Anand Keller (1995), “When to Accentuate the Negative: The Effects of Perceived Efficacy and Message Framing on Intentions to Perform a Health Related Behavior,” Journal of Marketing Research, Vol. 32, No. 2 (May), 192-203.
Co-Editor, The Science of Extraordinary Beliefs, Journal of the Association for Consumer Research
Associate Editor, Journal of Consumer Research
Associate Editor, Journal of Public Policy and Marketing
Guest Associate Editor, Journal of Consumer Psychology, special issue on Marketplace Morality,
Editorial Review Board Member, Journal of Consumer Research
Editorial Review Board Member, Journal of Consumer Psychology
Editorial Review Board Member, Journal of Marketing
Editorial Review Board Member, Journal of Consumer Affairs,
Editorial Review Board Member, Journal of Public Policy & Marketing
Editorial Review Board Member, Customer Needs and Solutions