- Allen G. Aaronson Department of Marketing & International Business
- (646) 312-3297
Lauren G. Block is the Lippert Professor of Marketing. She received her Ph.D. in marketing from Columbia University. Dr. Block’s work is primarily in areas of food well-being, health-persuasion, and perceptions of product efficacy. Her research includes how best to use marketing tools, like food labeling and product packaging, to facilitate healthier food and lifestyle decisions. Current research also focuses on understanding the product-related and contextual influences that drive consumer judgments of the efficacy of pharmacological products. Her work in these areas has been published in our field’s major journals, such as Journal of Marketing, Journal of Marketing Research and the Journal of Consumer Research. Dr. Block is a current Associate Editor for the Journal of Consumer Research and the Journal of Public Policy & Marketing.
Block, Lauren G., Punam A. Keller, Beth Vallen, Sara Williamson, Mira M. Birau, Amir Goldstein, Kelly L. Haws, Monica C. LaBarge, Cait Lamberton, Elizabeth S. Moore, Emily M. Moscato, Rebecca Walker Reczek, Andrea Heintz Tangari (2016), “The Squander Sequence: Understanding Food Waste at Each Stage of the Consumer Decision Making Process,” Journal of Public Policy & Marketing, 35 (2) 292-304.
Madzharov, Adriana, Suresh Ramanathan and Lauren Block (2016), “The Halo Effect of Product Color Lightness on Hedonic Food Consumption,” The Journal of the Association of Consumer Research, 1 (4) 579-591
Williamson, Sara, Lauren Block and Punam Keller (2016), “Of Waste and Waists: The Effect of Plate Material on Food Consumption and Waste,” The Journal of the Association of Consumer Research, 1 (1) 147-160
Ilyuk, Veronika and Lauren Block (2016), “The Effects of Single-Serve Packaging on Consumption Closure and Judgments of Product Efficacy,” Journal of Consumer Research, 42, 858-78
Madzharov, Adriana, Lauren Block and Maureen Morrin (2015), “The Cool Scent of Power: Effects of Ambient Scent on Consumer Preferences and Choice Behavior,” Journal of Marketing, 79, 83-96
Martins, Chrissy, Lauren Block and Darren Dahl (2015), “Can Hand Washing Influence Hedonic Food Consumption?” Psychology & Marketing, 32 (7) 742-750
Vallen, Beth, Lauren Block and Eric Eisenstein (2014), “How Missed Temporal Deadlines Influence Consumption Behavior,” Journal of Consumer Marketing, 31, 360-370.
Ilyuk, Veronika, Lauren Block and David Faro (2014), “Is It Still Working? Task Difficulty Promotes a Rapid Wear-Off Bias in Judgments of Pharmacological Products,” Journal of Consumer Research, 41 (3) 775-793.
Hadi, Rhonda and Lauren Block (2014), “I Take Therefore I Choose: The Impact of Active vs. Passive Acquisition on Food Consumption,” Appetite, 80, 1 (September), 168-173
Mathur, Pragya, Lauren Block and Ozge Yucel-Aybat (2014), “The Effects of Goal Progress Cues: An Implicit Theory Perspective,” Journal of Consumer Psychology, (October)
Winner of the 2008 Richard Pollay Prize Honoring Intellectual Excellence in Research on Marketing in the Public Interest.
Faculty Scholarship and Creative Achievement Award, 2003, 2005, 2006, 2007.
Marketing Science Institute Competition on “Using Marketing to Serve Society.”