Sajeesh S., Mahima Hada, and Jagmohan Raju (2020), “The Effect of Consumer Heterogeneity on Firm Profits in Conspicuous Goods Markets,” forthcoming at International Journal of Research in Marketing, https://doi.org/10.1016/j.ijresmar.2019.08.003
Shaikh, Nazrul, Mahima Hada and Niva Shrestha (2019), “Allocating Spend on Digital Video Advertising: A Longitudinal Analysis Across Two Industries,” Journal of Advertising Research, 59 (1), 14-26. SSRN top ten download in Managerial Marketing eJournal (Apr 2018).
Blanchard, Simon, Mahima Hada and Kurt Carlson (2018), “Specialist Competitor Referrals: Using Competitor Referrals for Nonfocal Products to Increase Focal Product Sales,” Journal of Marketing 82(4), 127-145.
Blanchard, Simon, Mahima Hada and Kurt Carlson (2017). “The Specialist Referral Effect: Referring Customers to Competitors to Increase Deal Acceptance” American Marketing Association Conference Proceedings. Vol 28, H16-17.
Hada, Mahima and Rajeev Sawant, (2016), “David vs. Goliath: Startups versus Established Firms and the role of Supplier-Initiated Referrals” Academy of Management Proceedings, January 2016 doi: 10.5465/AMBPP.2016.16598abstract
Sawant, Rajeev, Mahima Hada, and Simon Blanchard (equal contribution) (2015), “The Benefits of Organizational Inertia: Evidence from Franchising during the great recession”. Academy of Management Proceedings, January 2015 doi: 10.5465/AMBPP.2015.16911abstract
Hada, Mahima, Rajdeep Grewal and Gary L. Lilien (2014). “Supplier-Selected Referrals”. Journal of Marketing. Vol. 78 (March), 34-51.
Finalist, Marketing Science Institute’s Paul H. Root 2015 Award (given to a paper that has made a significant contribution to the advancement of the practice of marketing).
Hada, Mahima, Rajdeep Grewal and Murali Chandrashekaran (2013). “MNC Subsidiary’s Channel Relationship as an Extended Link: Implications of Global Strategies”. Journal of International Business Studies. Vol. 44(8), 787-812.
Hada, Mahima, Rajdeep Grewal and Gary L. Lilien (2013). “Purchasing Managers’ Perceived Bias in Supplier-Selected Referrals”. Journal of Supply Chain Management. Vol. 49(4), 81-95.
Hada, Mahima (2012). “VK’s Contributions to B2B Marketing: An Assistant Professor’s Perspective”; in Legends in Marketing: V Kumar (vol. 9). SAGE Publications. ISBN: 9788132109037
Hada, Mahima, Rajdeep Grewal and Gary L. Lilien (2010), “Referral Equity and Referral Management: the Supplier Firm’s Perspective”, Review of Marketing Research, Vol.7, 93-144. Received Naresh K. Malhotra award Long-Term Impact Award 2016 (for the article that makes the greatest long-term contribution amongst those published in the Review of Marketing Research)
Hada, Mahima and Arvind Rangaswamy (2007). Case Study: Positioning the BlackBerry Pearl. In Gary Lilien and Arvind Rangaswamy (Ed.), Marketing Engineering with Excel, Companion (2nd Edition). Available online (http://decisionpro.biz/instructors/positioning-blackberry-pearl