Marshall Sponder, MA, develops and teaches cutting-edge online and hybrid courses at the Zicklin School of Business, where he is a faculty lecturer, and at Rutgers University, where he teaches an online class called Social Media for the Arts. He is the author of Social Media Analytics (McGraw-Hill, 2011) and is currently working on his next book for Routledge under the title “Digital Analytics for Marketing.” In 2011 Mr. Sponder founded WebMetricsGuru INC to help organizations understand, use, and scale social and web intelligence. He speaks and consults internationally on social media analytics and Big Data. A board member emeritus at the Web Analytics Association (now rebranded as the Digital Analytics Association) and member of the Search Engine Marketing Professionals Organization (SEMPO), he received his BA from Hunter College and MA in communications from New York Institute of Technology; he also holds a marketing management certificate from Baruch College’s Division of Continuing and Professional Studies