Dr. Gardberg’s research interests are in nonmarket competition and the creation, transfer and dissipation of intangibles, such as corporate reputation and stigma. Her work in these areas has been published in the field’s major journals, such as the Academy of Management Review, Business & Society, Journal of Business Ethics, and the Journal of International Business Studies. She also has several cases to her credit. Dr. Gardberg was Finalist for the Halloran Best Paper on the History of CSR Award, Social Issues Management (SIM) Division – AOM in 2015; Runner-Up for the Dorothy Harlow Best Paper Award, Gender and Diversity Division – AOM in 2012; and a finalist for Best Paper Award and first runner-up for Best Paper by a Researcher under the Age of 40 (Haynes Prize) at the Academy of International Business in 2003. She has served as an Associate Program Editor for the SIM Division for the annual AOM Conference for several years. She currently serves as Representative at Large for the SIM Division.