Dr. Gardberg’s research interests are in nonmarket competition and the creation, transfer and dissipation of intangibles, such as corporate reputation and stigma. Her work in these areas has been published in the field’s major journals, such as the Academy of Management Review, Business & Society, Journal of Business Ethics, and the Journal of International Business Studies. She also has several cases to her credit. Dr. Gardberg was Finalist for the Halloran Best Paper on the History of CSR Award, Social Issues Management (SIM) Division – AOM in 2015; Runner-Up for the Dorothy Harlow Best Paper Award, Gender and Diversity Division – AOM in 2012; and a finalist for Best Paper Award and first runner-up for Best Paper by a Researcher under the Age of 40 (Haynes Prize) at the Academy of International Business in 2003. She has served as an Associate Program Editor for the SIM Division for the annual AOM Conference for several years. She currently serves as Representative at Large for the SIM Division.
Gardberg, N., Zyglidopoulos, S., Symeou, P. C., & Schepers, D. (2017). The Impact of Corporate Philanthropy on Reputation for Corporate Social Performance. Business and Society, Online First, 1-32. DOI: 10.1177/0007650317694856.
Sampath, V., Gardberg, N., & Rahman, N. (2016). Corporate Reputation’s Invisible Hand: Bribery, Rational Choice, and Reputational Penalties. Journal of Business Ethics, 20. doi:10.1007/s10551-016-3242-3
Gardberg, N.A. & Newburry, W. “Who Boycotts Whom? Marginalization, Information and Strategic Issues,” Business and Society, in press, 11 pages.
Kopelman, R., Gardberg, N.A., & Brandwein, A. “Using a Recognition and Reward Initiative to Improve Service Quality: A Quasi-Experimental Field Study in a Public Higher Education Institution.” Journal of Public Personnel Management, in press, 26 pages.
Gardberg, N.A. & Schepers, D. “Mattel’s Misfit Toys,” Dess, G.G., Lumpkin, G.T. & Eisner, A. Strategic Management, Fifth Edition, McGraw-Hill Irwin, 2010, C141-C154.
Newburry, W. & Gardberg, N.A. “Organizational Attractiveness Is in the Eye of the Beholder: The Interaction of Movement Capital with Foreignness,” Journal of International Business Studies, 37(5), 666-686, 2006.
Gardberg, N.A. & Fombrun, C.J. “Corporate Citizenship: Creating Intangible Assets across Institutional Environments,” Academy of Management Review, 31: 329-346, 2006.
Finalist, Halloran Best Paper on the History of CSR Award, Social Issues Management Division, Academy of Management. (2015).
Best Paper, Social Issues Management Division, Academy of Management, Vancouver, CA, 2015.
Best Paper, Social Issues Management Division, Academy of Management, Boston, MA 2012.
Best Paper, Gender and Diversity in Organizations Division, Academy of Management, Boston, MA 2012.
Runner-Up, 2012 Dorothy Harlow Best Paper Award, Gender and Diversity in Organization Division, Academy of Management, Boston, MA.
Finalist, CSR on a Shoestring Award for the Baruch Index of Corporate Political Disclosure, PR News CSR Awards, 2012.
Winner, Zicklin School of Business Teaching Excellence Award, 2009.
Best Paper, Social Issues Management Division, Academy of Management, Anaheim, CA, 2008.
PSC-CUNY Research Grant 2003, 2004, 2005, 2006, 2007, 2008, 2009, 2010, 2011, 2013, 2014, 2015.
First Runner Up, Haynes Prize, Academy of International Business, Monterey, CA, 2003.
Beta Gamma Sigma National Honors Society, New York University, 2001.
Representative-at-Large, Social Issues Management Division, Academy of Management