Nermin Eyuboglu, PhD, is Professor and Chair at the Zicklin School’s Allen G. Aaronson Department of Marketing and International Business. Her research and teaching interests focus on marketing channel design and management, building long-lasting buyer-seller relationships, negotiations in the supply chain, and survey research. Dr. Eyuboglu has published articles in the Journal of MarketingMultivariate Behavioral ResearchJournal of Personal Selling and Sales ManagementJournal of Marketing ChannelsIndustrial Marketing Management, and Psychology and Marketing; one of her articles was nominated for the prestigious Harold H. Maynard Award for Significant Contribution to Marketing Theory and Thought in 2007. She has received various teaching excellence awards during her career at Baruch College. Eyuboglu received her PhD from the Kenan-Flagler Business School of the University of North Carolina at Chapel Hill.