- Professor and Chair
- Allen G. Aaronson Department of Marketing & International Business
- (646) 312-3293
Nermin Eyuboglu, PhD, is Professor and Chair at the Zicklin School’s Allen G. Aaronson Department of Marketing and International Business. Her research and teaching interests focus on marketing channel design and management, building long-lasting buyer-seller relationships, negotiations in the supply chain, and survey research. Dr. Eyuboglu has published articles in the Journal of Marketing, Multivariate Behavioral Research, Journal of Personal Selling and Sales Management, Journal of Marketing Channels, Industrial Marketing Management, and Psychology and Marketing; one of her articles was nominated for the prestigious Harold H. Maynard Award for Significant Contribution to Marketing Theory and Thought in 2007. She has received various teaching excellence awards during her career at Baruch College. Eyuboglu received her PhD from the Kenan-Flagler Business School of the University of North Carolina at Chapel Hill.
Eyuboglu, Nermin, and Andreas Buja (2007), “Quasi-Darwinian Selection in Marketing Relationships,” Journal of Marketing, forthcoming.
Kabadayi, Sertan, Nermin Eyuboglu, and Gloria Thomas (2007), “The Performance Implications of Designing Multiple Channels to Fit with Strategy and Environment,” Journal of Marketing, forthcoming.
Ryu, Sungmin, and Nermin Eyuboglu (2006), “The Environment and Its Impact on Satisfaction with Supplier Performance: An Investigation of the Mediating Effects of Control Mechanisms from the Perspective of the Manufacturer in the U.S.A.,” Industrial Marketing Management, in press.
Eyuboglu, Nermin and Sertan Kabadayi (2005), “Dealer-Manufacturer Alienation in a Multiple Channel System: The Moderating Effect of Structural Variables” Journal of Marketing Channels, vol. 12(3), 3-24.
Eyuboglu, Nermin, Sungmin Ryu, and Thomas Tellefsen (2003), “Current and Future interdependence: Effects on Channel Relationships,”Journal of Marketing Channels, Vol.11 (1), 3-26.
Tellefsen Thomas and Nermin Eyuboglu (2002), “The Impact of a Salesperson’s In-House Conflicts and Influence Attempts on Buyer Commitment,” Journal of Personal Selling and Sales Management, Vol. 22 (3), 157 – 172.
Eyuboglu Nermin and Andreas Buja (1993), “Dynamics of Channel Negotiations: Contention and Reciprocity”, Psychology and Marketing, 10 (1): 47-65.
Buja Andreas and Nermin Eyuboglu (1993), “Remarks on Parallel Analysis”, Multivariate Behavioral Research, 27 (4): 509-40, 1993.
Eyuboglu Nermin, Nicholas M. Didow and Andreas Buja (1992) “Structural Power in Channel Relationships” (with Nicholas M. Didow and Andreas Buja). Advances in Distribution Channel Research, 1: 81-113.
Teaching Excellence Award, Zicklin, School of Business,2004
Continued Teaching Excellence Award, Zicklin School of Business, 1991 and 1992.
Honorable Mention, Dissertation Proposal Competition, Marketing Science Institute, 1984.